Hot Tub & Swim Spa Scene HOT TUBS SHOWROOMS


Keeping It Real Jane Herbert on showroom essentials to enhance sales… ABOVE: Creating room sets is vital to sales success in the experience of London Essex Hot Tubs.


Top retailers know that a hot tub or swim spa sale will typically hinge on the selling experience.


Businesses that can successfully demonstrate the hot tub lifestyle in a showroom setting therefore are generally a lap ahead of their on-line only competition.


With high-end products and clients to match, showrooms in Loughton and Hertford offer customers of leading Hydropool dealer London Essex Hot Tubs, a tangible glimpse into a luxury lifestyle. The secret to London Essex Hot Tub’s success is making it real, they believe. “We have created various room sets within our showrooms which show customers how they could implement the products within their space,” explains Company Director Meda Vlad.


“We know it pays off because we often receive orders for these specifi c designs,” she adds.


“This also makes the selling process easier as the client knows exactly what they will receive as the products have already been set out within one of our displays.”


In their Loughton showroom, the company have three swim spas on display (one wet) and twelve hot tubs (one wet). Hertford has one swim spa and eight hot tubs (one wet).


WET TESTS


For the hot tub industry, showrooms are often seen as a given, particularly as many people like the opportunity of wet-testing a spa before they buy.


“Hydropool have what we believe to be the best swim spa on the market but it is also one of the most expensive,” she says. “Although swim spas have been around for many years, client awareness is still growing and customers can be easily infl uenced by seeing low cost solutions on the internet or within non-specialist retailers, believing that they are a comparative product.” London Essex have well-conceived wet test facilities with a temperature-controlled environment, full shower and changing facilities, as well as little extras such as Hydropool towels and robes to complete the experience.


ABOVE: Top retailers like Award Leisure are constantly reinvesting in their showroom displays.


Offering customers the opportunity to wet test the product and experience the quality and control of the swim, results in a more persuasive sale. After all, people who buy a spa are concerned about more than just how it looks; it’s about how it makes you feel. Family-run Castle Hot Tubs have been in operation in


20 Hot Tub & Swim Spa Scene HOT TUBS SHOWROOMS


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