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commitment to quality and innovation, Malouf’s Woven Supima bed linens boast 100% American-grown, extra-long staple cotton. Twice as strong as conventional cotton and 35 percent longer, Supima cotton resists pilling, breaking and tearing, resulting in a soft, smooth, luxurious sleeping surface. The lustrous sateen weave drapes beautifully while the extra-deep pockets with Universal Fit technology expand to fit 6 to 22-inch mattresses, guaranteeing clean, fitted corners.


Editors’ Picks 1 Keeping in line with its


2 While choosing the proper mattress is


a crucial component to a good night’s sleep, finding the right pillow is just as important. Protect-A-Bed’s new interactive sales tool Sleep Tailor takes the guesswork out of pillow selection. After inputting various sleeping preferences, the system takes careful measurements of multiple data points including head and shoulder dimensions. Using a proprietary algorithm and biomechanics model, Sleep Tailor analyzes the data and makes suggestions for which pillows best meet the customer’s needs. By offering consumers more tailored pillow recommendations, this hi-tech solution can help decrease retailers’ return rates.


unveiled an exciting new opportunity for retailers looking to boost their sales while expanding their social benefit contributions. The company partnered with Love Your Melon to develop a special three-model, encased- coil Back Supporter mattress series. Retailing from $799 to $999 in queen, the collection features a zoned construction, temperature-neutral NU- Temp foam and eye-catching upholstery-grade fabrics with signature red handles. Each mattress purchased through this initiative will support Love Your Melon’s fight against pediatric cancer—adding a more meaningful selling story to an already high-quality mattress option.


3 Spring Air recently


5 Building on the success of its Aveline memory


foam mattress, Modway has expanded its boxed bed offerings with a new innerspring line. Designed to offer the convenience of a bed-in-a-box to consumers who prefer innerspring support, the Kate Collection includes two affordably priced boxed mattresses that range from $58 to $77 at wholesale. With a six-inch bonnell spring model or eight-inch individually wrapped coils, Modway’s new line gives retailers more cash- and-carry mattress options to satisfy a wider range of consumer preferences.


Publisher .............................Christopher Schriever chris@bluehouse.us


Managing Editor ...............................Gretchen Kast gretchen@bluehouse.us


Editor..........................................Brooke S. Pisarsky brooke@bluehouse.us


Creative Director ........................... Elinor Van Dyck elinor@bluehouse.us


Marketing Manager ........................ Elaina Hundley elaina@bluehouse.us


Design & Print Firm ...............................Blue House bluehouse.us


Web Manager ........................................Blue House bluehouse.us


Providing bedding retailers with information and insights on a variety of Mattress and Bedding products. Since 1995.


6 Taking temperature control to the next


returned to the US luxury market with its handcrafted, pocketed-coil mattresses. Eschewing foam encasements and gels, the company’s five- model Portfolio Collection utilizes the highest-quality materials like CertiPUR-US certified soy foam, blended wool eucalyptus fibers and Aer-F m—a specialized foam that provides a more comfortable, temperature- neutral sleeping surface. Finished with a timeless, elegant damask cover and Airflo quilted borders, Marshall Mattress’ Portfolio Collection is a new take on a mattress classic.


4 Marshall Mattress has 6 Sleep Retailer / Fall 2017


level, PureCare’s new ReversaTemp products combine the company’s Frío rapid chill cooling fibers with its new Heatstar insulating technology. The dual-sided mattress and pillow protectors offer cool, refreshing sleep on one side and active warming on the other. In addition to ReversaTemp, PureCare has also rolled out its new line of TempSync pillows that use unique paraffin wax-infused pockets to absorb and reflect heat depending on the temperature of the sleeper.


Sleep Retailer is published quarterly by Blue House Design, LLC and is mailed to more than 16,800 mattress and home furnishings retailers nationwide. © Copyright 2017. All rights reserved. Address correspondence to: Editor c/o Sleep Retailer, Blue House, 2168 Wisconsin Ave, NW, Washington, DC 20007. The views expressed by the editorial staff of this publication are their own, and do not necessarily represent the views of the advertisers or their agents. Sleep Retailer is an independent trade publication. Sleep Retailer neither takes sides nor declares a preference for any one manufacturer, supplier, technology, process or solution. Instead, we try to provide neutral information concerning mattresses and related products. Advertising space is available. Press releases or information about your company should be submitted to our editorial team for inclusion as space allows at info@sleepretailer.com.


CIRCULATION NOTICE: Sleep Retailer will print 19,000 copies of Sleep Retailer. It will be mailed to our current list of more than 16,800 home furnishings retailers, buyers, owners and managers. We do not subscribe to a circula- tion auditing service but we are ready, willing and able to provide advertisers certification of mailing as reported by the US Postal Service.


Sleep Retailer: ISSN 2163-7571 sleepretailer.com


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