MARKETING
Danican Expands Its Reach To The Interior Design Marketplace By Christopher Schriever
Danican has made a strategic decision to partner with Steelyard, an online destina- tion for professional interior designers. With this unique partnership, Danican aims to in- crease its exposure in the interior design marketplace and provide added opportunity and convenience for designers and buyers throughout the U.S.
Danican will be the first mattress and bed- ding accessory provider to join the Steelyard team. With over 100,00 products to browse and select, Steelyard is a vast digital resource that provides design professionals with effi- cient product discovery and quality custom- er service. By promoting its mattresses on this platform, Danican is expanding its reach among this valuable and influential profes- sional community. Founded in Denmark in 2000, Danican has distributed its innovative bed products in North America since 2012. The company
is focused on design and quality at a rea- sonable price, offering high-quality branded products that can be drop-shipped through- out the U.S. In addition to its branded prod- uct offerings, Danican’s full-service private
Protect-A-Bed Takes Residence At High Point
By Brooke S. Pisarsky While many brands have been slowly mov- ing away from High Point, Protect-A-Bed has doubled down with a new 5000 sq. ft. showroom. Continuing a year that has seen tremendous new growth for the company, the Protect-A-Bed showroom will feature pro- grams and displays focused on supporting and enhancing retailer performance. “We’re committed to our industry, and this new showroom provides us a way to better connect with and serve our retail partners,” said John Rachid, president of Protect-A- Bed. “High Point is still the seat of the furni- ture industry, and as we continue to rapidly expand our offerings, this new showroom provides an opportunity for us to walk re- tailers through the myriad of products and services we offer.”
16 Sleep Retailer / Fall 2017
Protect-A-Bed’s Grow the Retail Basket campaign will be a focal point of its High Point showroom. The campaign centers on the company’s six core strengths: Marketing, Product, Display, Training, Service and Trust. Multiple in-store displays will allow retailers to preview the look and feel of displays for their sales floors. The newest addition, Pillow Stack displays, are designed to drive excite- ment on the sales floor and increase sales through special pricing. Protect-A-Bed will also present its newly introduced quarterly promotions that help retailers drive traffic, energize their sales staff and increase sales. Unique in the in- dustry, these promotions are supported by a complete marketing tool kit that includes social media posts, advertising, in-store sig- nage and spiffs.
The company will also exhibit its interactive
Sleep Tailor diagnostic device at market. Us- ing biometric models, Sleep Tailor combines choice selections with image and measure- ment data to narrow down pillow choices and engage both customers and sales staff. Addi- tionally, Protect-A-Bed will spotlight its REM- Fit brand store. Designed to drive traffic and grow incremental sales, this in-store display includes a complete bed-in-a-box program that will help traditional
retailers compete
with online brands. “We are truly evolving as a company,” said James Bell, CEO of Protect-A-Bed, “and dig- ging-in at High Point is a way for us to anchor ourselves in the heart of the furniture industry as we continue to grow.” Visit
protectabed.com
label program provides its clients with the ability to mix and match their containers with mattresses, toppers, pillows, protectors and sheet sets. Visit
danican.com
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