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Product Focus The New Luxury Mattress Market


By Brooke S. Pisarsky As sleep continues to evolve into a coveted status symbol, retailers are jockeying to get their share of the growing luxury bedding market—and manufacturers are providing them with a variety of options. These mattress brands focus on the tantalizing benefits of handmade quality and high-end, fashion-forward tailoring. The luxury aesthetic of these artisan pieces go above and beyond beautiful styling; they reflect the superior quality of the materials and construction within. Fortified by decades (and in many cases, more than a century) of experience, these luxury mattress producers deliver high-end collections to help retailers connect with a booming niche market of truly discerning sleepers.


1 Spring Air Founded by mattress visionary Francis Karr, Spring Air has been inspiring the public to reach for better sleep, innova- tion and comfort since 1926. Perfectly


illustrating such en-


deavors is the company’s re- cently revived Chattam & Wells luxury brand. Originally intro- duced in 1996 and brought


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back last year to great acclaim, Chattam & Wells exemplifies opulence and style. Making zero compromises on compo- nents, Chattam & Wells uses ul- tra high density foams, high end latexes, and lots of natural ma- terials and wools to handcraft a mattress that is built to last and is as amazing to look at as it is


to sleep on. Finished with the brand’s sophisticated palette of muted taupes, grays, silvers and ivories, as well as the brushed steel label featuring the brand name and the original crown design, each Chattam & Wells bed marries a rich history of traditional craftsmanship with fresh, modern aesthetics.


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2 Marshall Mattress Pioneer of the modern pocket coil, Marshall Mattress takes its esteemed history seriously. Founder James Marshall olutionized


rev- the mattress in-


dustry with his coiled-based mattress more than a century ago. Best encompassing Mar- shall Mattress’ attention to both handmade quality and high- end looks is the Bespoke by Marshall collection. Handcraft- ed in Canada and retailing for $7,999–$15,999 in queen, the three-model line blends excep- tionally high coil counts with the best naturally sourced ma- terials like New Zealand wool, eucalyptus


Tencel fiber and


OEKO-TEX certified Belgian damask. Employing meticulous skill and care, the company’s master craftspeople build each mattress individually, ensuring superior quality control at each step of the process. Not only is the finished product treated as a piece of high-end furniture in its own right, but Marshall Mat- tress’ continuing commitment to excellence benefits consumers with a phenomenal sleeping ex- perience and provides retailers with a bed that truly shines on the showroom floor.


18 Sleep Retailer / Fall 2017


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