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From The Publisher


Did You Know?


You burn more calories sleeping than watching TV.


VISIT


SLEEPRETAILER.COM FOR MORE BEDDING NEWS AND


INDUSTRY UPDATES!


During the Early Modern period in Western Europe, the bed was typically the most


expensive item in the house— and bedsheets were often included in people’s wills!


Innovation has never been in short supply in the bedding industry. From new advanced support systems to high-tech cooling materials, manufacturers are continuously working to develop better solutions for every sleep need. But consumers do not base their purchasing decisions on the merits and features of the product alone. While quality and comfort will always be important, there are many other forces that influence a sale. Throughout this issue of Sleep Retailer, we’re shedding light on all of the different factors that contribute to retail success: from branding and marketing to product distribution and differentiation.


M


Both memory foam and Outlast phase change materials were originally developed for NASA.


attress branding takes center stage in this issue, as our cover story takes a closer look at Wright Global


Studies have shown that sleeping with a weighted blanket helps boost the brain’s production of serotonin, creating feelings of calm, happiness and well-being.


30 Sleep Retailer / Fall 2017


Graphics. For more than 50 years, the com- pany has helped mattress makers differen- tiate their collections through eye-catch- ing identification products and dynamic in-store marketing programs. Built upon the promise of exceptional products and service, Wright Global Graphics does more than just enhance the look of a mattress line-up. The company works closely with its clients to develop powerful aesthetic com- ponents that actively engage with consum- ers. With a host of innovative fabric tech- nologies and printing techniques in their arsenal, Wright Global Graphics holds the key to transforming a quality mattress col- lection into a profit boosting retail success. But even the best branding program can fall short if the product doesn’t live up to its promises. For this issue’s Product Focus fea- ture, we’ve highlighted a number of high-end mattress collections that bring together up- scale styling and first-rate construction. With elegant aesthetics and artisanal detailing, these collections don’t simply evoke a luxury feel; they effectively convey the expert crafts- manship and materials that are built into each model. By grounding the styling in the com- pany’s own heritage and tradition, these col-


lections are designed to tell a clear story that resonates with a discerning consumer. While thoughtful branding and product dif-


ferentiation can have a major impact on the retail floor, there are a number of behind-the- scenes factors that influence sales as well. For our Q&A feature, we asked four different bedding manufacturers to explain the vari- ous strategies, initiatives and programs they have in place to help retailers protect their margins. More than just offering our readers insight on what it’s like to work with these companies, we hope this Q&A will help es- tablish a new standard for the type of sup- port retailers should expect from their manu- facturing partners. Of course, no issue of Sleep Retailer would be complete without an update on all of the latest sleep products and mattress collec- tions hitting retail floors this season. From Kingsdown’s affordably-priced Prime Collec- tion to PureCare’s suite of Celliant-based ac- cessories and Therapedic’s newly refreshed Tommy Bahama line-up, today’s retailers have a wide range of innovative offerings to choose from when stocking their showrooms. As we start to prepare for another busy winter market, we’re glad to have the chance this fall to take a step back and focus on the bigger picture. It’s an exciting time for the bedding retail industry and we’re proud to play a small part in its continued success.


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