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Contents COVER STORY


8 The Silent Salesperson: How Wright Global Graphics Enhances Mattress Sales


FEATURES 6 Editors’ Picks


12 Social Media 18 Product Focus 24 Q & A 30 From The Publisher


DEPARTMENTS MARKETING


14 Colonial LLC Helps


Retailers Combat Negative Online Messaging


15 Thomashilfen Launches New Website


15 Beautyrest Targets Younger Consumers At The 2017 MTV Video Music Awards


16 Danican Expands Its Reach To The Interior Design Marketplace


16 Protect-A-Bed Takes Residence At High Point


MATTRESS


26 Kingsdown Spotlights Promotionally-Priced Prime Collection


26 Sleepwell Unveils Newly Designed Latex Foam And Two-Sided Latex Hybrid Mattress Lines


27 Therapedic Continues Tradition Of Innovation And Improvement At The High Point Market


27 Vispring Partners With Missoni Home To Launch Custom Upholstered Mattresses


28 Classic Brands Adds New Hybrid Offerings To Urban Loft Brand


28 Shifman Masters Collection Sports A New Look And Feel For Its 20th


Anniversary


29 SHEEX Enters The Mattress Category With New Cooling Collection


29 Gold Bond Brings Encased Coil Technology To The Futon Category


ADVERTISERS IN THIS ISSUE


HIGH POINT MARKET GUIDE SEE PAGE 7


ACCESSORIES


20 PureCare Offers Wide Range Of Products Made With FDA-Approved Celliant Fibers


21 DownTown Company Debuts Two New Luxury Bedding Lines


21 Hallmart Assembles Innovative High Point Accessories Lineup


22 Fashion Bed Group Announces Customizable Adjustable Base Program


23 Colonial LLC colonialllc.com 336.862.7380


3 Eastman House


Eclipse International eclipsemattress.com eastmanhousemattress.com 800.BEDSHOP


17 International Market Centers imcenters.com 702.599.9621


5 2


Kingsdown, Inc kingsdown.com 800.800.1353


PureCare purecare.com 973.571.0170


32 Spring Air International springair.com 617.884.2300


13 Sustainable Furniture Council sustainablefurnishings.org 252.368.1098


25 Therapedic International therapedic.com 800.314. 4433


22 Tyler Net, Inc. tylernet.com 727.536.5588


31 Wright Global Graphics wrightglobalgraphics.com 800.678.9019


4


Sleep Retailer / Fall 2017


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