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SLEEP RETAILER ENEWS The Mattress Rest-Test Gets A Face-Lift

Sleep Retailer Yesterday at 11:05am • More #HurricaneHarvey help from the sleep industry! Tempur Sealy International partners with Good360 to support the relief effort underway in Texas.

“While uncertainty may have cast a dark cloud on the first half of the year, the pre- dictions we heard for the rest of 2017 were overwhelmingly positive. Overall, we saw an increased focus on health and wellness at market. It turns out that the key to sales suc- cess might not be selling mattresses—but selling sleep itself.”

Kingsdown Celebrates bedMATCH Milestone “Kingsdown’s bedMATCH has hit a significant milestone by reaching 11 million consumer profiles in its extensive database. Introduced in 2011, there are currently more than 1,000 bedMATCH diagnostic systems being used by nearly 100 retailers around the globe to help consumers discover the type of support best suited for them.”

“The British department store John Lewis will soon let its customers take a mattress for a more immersive test-drive in a fully-fur- nished, upscale apartment for a night. While smaller stores may not have the bandwidth to roll out such an extravagant program, there are plenty of other ways for retailers to transform rest-testing into a sales-boosting shopping experience.”

A Brick-And-Mortar Retail Renaissance

West Elm Partners With Leesa Mattress

Tempur Sealy Commits Million Dollar Product Donation To Assist Victims Of Hurricane Harvey

Sleep Retailer Today at 1:05pm •

Big news from the sleep industry: West Elm and Leesa team up to create an all around feel-good experience.

Sleep Retailer @SleepRetailer • 2:11pm

@KluftMattress appoints new acting CEO

“It may have come as a surprise to see that Tuft & Needle recently inked a deal with Amazon to open up new brick-and-mortar showrooms this fall. As more non-traditional brands are investing in physical locations, the future of brick-and-mortar shopping seems bright—if retailers are willing to invest in new creative strategies and digital technologies.”

Sleep Retailer @SleepRetailer • 2:11pm

SoftTex [@softtexintl] & @RestonicBeds strike a strategic partnership

12 Sleep Retailer / Fall 2017

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