SHEEX Enters The Mattress Category With New Cooling Collection

By Gretchen Kast SHEEX, Inc. has expanded its portfolio of performance sleep products with the SHEEX Performance Cooling Mattress—the compa- ny’s first extension into the mattress catego- ry. Developed in partnership with Paramount Sleep, this new five-bed line-up features ad- vanced temperature-regulating technologies to ensure superior cooling comfort and opti- mum sleep quality. “Our SHEEX mattress line is best in class,”

said SHEEX Co-Founder and CEO Susan Walvius. “After years of research and devel- opment, we are excited for our SHEEX cus- tomers to have a super cool mattress to com- plete their SHEEX sleep system.” The line consists of four hybrid mattresses and one bed-in-a-box. Each mattress features aerated copper infused Talalay latex and pro- prietary Ice-Cool performance materials with temperature-regulating CoolX phase change technology (PCM). The PCM regulates body temperature based on the bedroom environ- ment, while the CoolX fibers absorb excessive body heat and release it back as needed.

“The outer layer actually feels cool when you touch it, which helps you sleep better,” Walvius continued. “The mattress is con- structed with layers upon layers of technical performance materials. These multiple inner layers afford the ideal support and restor- ative benefits of copper ions in a cooling gel-infused memory foam.” With this new mattress line-up, SHEEX now offers retailers a complete Perfor- mance Sleep System. With branded mat- tresses, sheets, pillows, mattress pads,

comforters and even sleepwear, retailers can give their customers the opportunity to curate their own sleep experience from a wide range of options. “We build every product to perform indi-

vidually but focus on how those individual products work together as a system,” Walvi- us explained. “Every component of our sleep system uses high-tech materials focusing on sensation and the importance of feel and comfort during sleep.” Visit

Gold Bond Brings Encased Coil Technology To The Futon Category By Gretchen Kast

“Our new futon mattress delivers the best

As the demand for higher-style futons contin- ues to grow, Gold Bond has developed a new eight-inch, encased coil mattress for its exten- sive futon line. By adapting technology that has become preferred in the mattress side of its business, the company is making its popular futon options more multifunctional than ever. Debuting at the fall High Point Market, the new eight-inch mattress delivers a comfortable seat for watching television or conversing and then converts to provide a supportive night’s sleep with its encased coil system. Working with components supplier Leggett & Platt, Gold Bond developed the mattress so that it will easily open and close on a futon frame.

of both worlds,” said Robert Naboicheck, president of Gold Bond. “Encased coils still provide the best sleep experience, and with consumers turning toward

seating and sleep alternatives, we expect this mattress to be a winner.”

In addition to the new mattress, Gold Bond will also showcase two new upscale up- holstery fabrics for its futon line at market. “Futons have become important additions in many homes,” Naboicheck continued. “The category continues to grow as home designs continue to include rooms that families are using for multi-purpose spaces.” Visit


“In addition to the new mattress, Gold Bond will also showcase two new upscale upholstery fabrics for its futon line at market.” 29

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