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//SO, FIRST OF ALL, LET ME ASSERT MY FIRM BELIEF THAT THE ONLY THING WE


HAVE TO FEAR IS... FEAR ITSELF.//


There is a famous phrase from FDR’s (I mean, Franklin D Roosevelt… is it okay to abbreviate the name of a president?) inaugural speech, which I quote here: “So, first of all, let me assert my firm


belief that the only thing we have to fear is… fear itself.” (This was actually originally adapted from an essay by Sir Francis Bacon, but I digress.) The reason I was so concerned is that


the fear I saw was the fear of change, of risk and of doing something new, which is uncharacteristic of our industry. We’re taking a defensive position. I’m worried that once those neural pathways become well worn, we won’t


be encouraging the same out-of-the-box thinking that has driven the industry so far. If you keep doing the same thing, the outcome will be the same. But, before I get into a general rant


about the vitamin industry – which not everyone will get, and I will get all passionate, and to lose you at this point, dear reader, would be tragedy – let me get back on topic. Fear is okay and, in the case of


the tiger example above, probably sometimes a good thing. The trick is to not let it debilitate you or drive you. Like everything I suppose, you need just the right dose. l


Connect with other readers & comment on this article at www.livingnow.com.au


Craig Fallshaw, founder of Complementary Medicines Group, comes from a long line of Australian natural products manufacturers. His


industry career, spanning more than 25 years, began in the family business, a contract manufacturer founded by his grandfather in 1972. Craig, from Sydney’s Northern Beaches, is a keen photographer and loves employing his drone to photograph otherwise inaccessible places.


SEPTEMBER | OCTOBER 2017 9


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