Google advertising resulted in abso- lutely no return for us. Today, many of our clients share our


hashtag #ALPfamily on all their social media platforms—without us even ask- ing. Some even have it in their social media profiles.


What we offer We’re a hybrid facility that focuses


heavily on our training services, but we also offer open gym memberships as a more passive source of revenue since. Currently, we don’t push the open gym membership sales too heav- ily because we’re almost too busy for our existing space during peak times. Our members like that we aren’t over- crowded at all times of day. We do get pretty busy from 5:00-9:00pm, but it is a positive and supportive environment during these times.


Making sales Our primary sales strategy for train-


ing begins with doing a kickass job with our clients and constantly over- delivering on value. No sales strategy can successfully attract business with- out a good product or service. This »


July/August 2017 Fitness Business Canada 35


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