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» Tech


How Technology Can Increase Member Engagement


Are you ahead of the tech curve or already behind? One statistic in particular, from


BY NICK CORNEIL


highly connected to the technology that members engage with before and after–not just during–their visits.


A 22 Fitness Business Canada July/August 2017


t this year’s IHRSA conven- tion, much of the conversa- tion was around the mem- ber experience and how it is


ClubIntel, caught owners’ attention as the next wave of disruption: 70 per- cent of frequent fitness club users use an app to track their workouts at home (and that stat is from 2014!). The chal- lenge for gym owners is to compete with all of this fitness technology. While there was also lots of talk


about virtual training and classes de- livered through various technologies, current technology goes much beyond this. Tech can not only enhance the member experience, it can change how engagement happens with members over time. A look at the member lifecycle


shows where the opportunities for tech lie:


Before sign-up Potential members experience your brand–usually from your website via a


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