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» Profit Centres


Weighing in on Body Composition Analyzers


How does your body composition assessment stack up? BY BARB GORMLEY


M


ost fitness professionals agree that fitness assess- ments are an important part of onboarding new


members and motivating long time cli- ents. After all, if you can’t provide hard evidence that they’re getting fitter, what’s the value for them in continuing with their workouts? When it comes to assessing body


composition there is a small handful of methods, with the higher tech options appearing to be the most popular. Despite this, Veronica Jamnik, a pro-


fessor in the School of Kinesiology at York University, says that the lower tech approach to determining body composition is still her preferred methodology. “A skilled person taking


skinfolds and girth measure- ments will always produce su- perior data,” says Jamnik. But she admits that other meth- ods have benefits that can’t be ignored. “Some of the oth- er options are less intrusive and more convenient, and this can make them an effec- tive marketing tool which en- courages people to be physi- cally active.”


Bioelectrical impedance More than 10 years ago, registered dieti- tian and exercise physiologist Beth Mansfield made the switch from


the classic calipers and measuring tape assessment


18 Fitness Business Canada July/August 2017


Beth Mansfield demonstrates the quick and non-invasive nature of bioelectrical impedance.


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