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» Profit Centres


In the BodPod, which measures body composition using air displacement, your ears may pop as if you were in an airplane.


agrees that it is a general trend in the industry. “People just don’t appreci- ate being poked, prodded and pinched with calipers,” he says. At the same time, however, in the


past several years he has also seen a move away from numbers. “There’s been a big shift from being


overly-focused on the scale and num- bers and toward encouraging people to focus more on improvements in their energy levels, sense of well being, their exercise performance and their body measurements,” says Teleki. “I find that athletes are keen to track data, but ac- tive individual and weekend warriors just aren’t that interested in all that detail.”


The Bod Pod What do the NFL, NBA and varsity


teams across the continent all have in common? They use the futuris- tic-looking Bod Pod, which uses air


20 Fitness Business Canada July/August 2017


displacement to assess body compo- sition. The client fasts for four hours, dons a skull cap and a bathing suit or tight clothing then simply sits in the egg-shaped pod (there’s a small win- dow) for two minutes. About five min- utes later, the machine reports body weight, percent body fat, total lean body mass and an estimated resting metabolic rate. At about $59,000 US, the Bod Pod is


definitely not in every club’s budget, but the Italian manufacturer, Cosmed, boasts that it has “gold standard ac- curacy and excellent test-to-test repeatability.” The company also manufactures


the Pea Pod, which is used in hospitals for tracking newborn and infant body composition. The machine provides figures for


percent body fat, percent lean mass, pounds of body fat and lean mass, and BMI. While some people may be


uncomfortable donning the required tight attire, the assessment is other- wise hands-off and stress-free. “It feels like you’re in an air-


plane, and your ears might pop,” says Neerje Harvey, owner of West Coast Body Comp in Langley, B.C., operating out of Fitness Unlimited Athletic Club. She assesses univer- sity athletes, professional teams, cor- porate fitness groups and everyday exercisers. She charges $67 per test, $120 for two tests and $165 for three tests. Few choose just one test since most are interested in tracking their improvement. “There’s money to be made in this


business,” she says, noting that she works just 15 to 20 hours per week and projects that her machine will be fully paid for after just 15 to 16 months. She charges an additional fee for nutrition and fitness programs that she designs using the client’s BodPod data.


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