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THE CYBEX EFFECT


The Gym Hounslow: An install of 50 CV pieces


“F I


or many years, we’ve worked hard to establish our position in the fitness industry – we’re not just


simply a supplier of gym equipment but a company that delivers premium quality products, advising and supporting our clients throughout the decision process


CASE STUDY: THE GYM GROUP


n July, Cybex installed over 50 pieces of cardio equipment at the Gym Hounslow, one of the 38 sites that


make up the popular Gym Group chain. The Hounslow facility, which opened in 2008, was the fi rst


ever Gym Group site and the new install was an extension to the existing relationship with the Gym Hounslow and Cybex, who installed both cardio and strength training equipment when it fi rst opened over fi ve years ago. The new equipment was from Cybex’s 625 commercial series and included treadmills, upright and recumbent bikes and both lower body and total body Arc Trainers. The decision to continue with Cybex was based on a


number of factors, as Gym Group CEO John Treharne confi rmed: “The Hounslow gym opened in 2008 and is one of the busiest in the network. With 24/7 access, our equipment needs to be durable and able to withstand high usage levels – CYBEX originally installed at the facility and after fi ve years of constant use we know the equipment meets our needs. “For over half of our members, we are the fi rst gym


they have joined and so it’s essential that the equipment we use is accessible to all our users irrespective of ability and experience. We have always been happy with the kit originally provided by CYBEX and we were happy to maintain our relationship and upgrade the equipment as part of this latest install.”


94


and beyond,” commented Rob Thurston, Cybex UK’s commercial director. “Our longstanding relationships with


existing clients and the introduction of new key sites are proof of this and 2013 has already been a real turning point for us; we’ve extended our sales and operations teams, opened a new


With a firm presence in both corporate and education markets, plus new product launches and fitness deals on the horizon, Cybex is enjoying a busy 2013


The Hounslow club has 24/7 access


showcase site in Sole Fitness and secured contracts with two well-known gym chains.” Cybex also retains a prime position within the education sector following two large scale installations at UK universities at the start of the year. We look at four of Cybex’s new installs so far in 2013…


CASE STUDY: SNAP FITNESS A


lready with a well-established partnership with international gym franchise Snap Fitness, Cybex


installed equipment at the chain’s third UK site in Market Harborough this summer. As the newest addition to the network of almost 1400


fi tness clubs worldwide, Snap Fitness Market Harborough introduces the concept of 24/7 gym access to the area for the fi rst time, providing members with maximum fl exibility to train at their own convenience and at an affordable price. “Cybex came recommended to us following installs at


sites in the US; that said we still underwent a competitive tender process to fi nd the best supplier for our gym and Cybex came out on top,” confi rmed Ash Pattani, Snap Fitness owner. “It wasn’t just


the equipment we loved; it was the expert advice and training Cybex offered for the site launch.”


Read Health Club Management online at healthclubmanagement.co.uk/digital


Snap Fitness Market Harborough introduced a 24/7 gym concept


September 2013 © Cybertrek 2013


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