This page contains a Flash digital edition of a book.
INTERVIEW


JON WRIGHT J


The MD of budget operator Xercise4Less talks to Kate Cracknell about a brand new partnership with Tesco


on Wright is a happy man, and justly so. When we speak, the MD of budget gym chain Xercise4Less has


just announced a new partnership with Tesco to open health clubs within Tesco Extra stores – the larger format, out-of-town hypermarkets. And there will be no half measures


with these new clubs. Standalone Xercise4Less sites typically measure 2,800–3,700sq m (30,000–40,000sq ft) and the fi rst in-store Tesco site – set to open in Stockton-on-Tees, north-east England, in October – will measure 3,000sq m (31,910sq ft). “You need space with a budget


operation, and we wouldn’t go below 30,000sq ft now unless it was an exceptional circumstance,” says Wright. “We would go beyond 40,000sq ft


though, if the location were right – outside of the Tesco deal, we’re currently looking at a site in Bradford that’s 47,000sq ft. We just feel we need the size, fi rstly to put in the additional facilities we like to offer in our clubs, and secondly to cope with the huge number of memberships that we


generate. We average 11,000 members per club now, all on 12-month contracts; in Leeds we have 13,000 members. “So we need space, because it doesn’t


matter if you’re paying £15 or £50 a month: if you can’t get on kit, you’ll leave.”


Mixing it up Supplied by Matrix, Xercise4Less gyms typically offer 400 stations of CV and resistance equipment alongside a large studio. The large footprint of the sites also means there’s space for additional facilities: there are ladies-only gyms in every club, as well as combat areas offering boxing rings, bags and MMA cages. CrossFit zones are next on the agenda. “To put in a boxing ring costs £3,000


or £4,000 – the same as a couple pieces of kit,” says Wright. “MMA cages and CrossFit rigs cost even less. They cater for multiple users, create theatre in the club and keep things fresh and interesting for members. They also help us attract PTs into the business, ensuring they have the facilities they want to train their clients. “We’re not trying to be all things to all people, but we do want to offer a lot


(above left) Xercise4Less will open clubs in Tesco stores, and (above right) Xercise4Less offers memberships from £9.99 a month 36 Read Health Club Management online at healthclubmanagement.co.uk/digital September 2013 © Cybertrek 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142