LIWPREVIEW Leisure Industry Week 2013 24-26 Sept 2013 · NEC Birming
Laura Dagg previews the highlights of this month’s LIW, which takes place at the Birmingham NEC on 24–26 September
innovative showcase for the industry, with more than 250 exhibitors and over 100 hours of top quality education. The Health & Fitness section of the
L
show in particular is thriving after a fantastic outing in 2012, which saw the industry thoroughly embrace the London Olympic and Paralympic Games. LIW provides a platform for the leading
fitness companies from across Europe to showcase their latest products and innovations to an audience of UK fitness and leisure professionals, all looking for the next big fitness phenomenon.
Exhibitor news CYBEX International UK will return to the show on stand H555, and will launch its new Big Iron Glute Ham bench to the UK market. CYBEX will also be using the Bravo functional trainer to demonstrate its latest fitness programmes: the Bravo Energy Burn Series. Set up in a circuit format, athletes will take part in full circuit workouts throughout the show, using specific movement patterns and cardio blasts to burn calories and build strength.
90
eisure Industry Week (LIW) returns to Birmingham NEC this month for what promises to be another inspirational and
Gladstone Health and Leisure will
be debuting Communicate. This new software programme is designed to improve and drive digital interaction with new and potential clients, while also allowing businesses to measure the effectiveness of individual communication methods and analyse consumers’ perceptions of their brands. Gladstone will be found at stand L110. Keiser will be showcasing its
Functional Trainer. This product offers incredible variety and versatility in a compact, space-saving design, with two adjustable arms to accommodate high and low training positions. Thanks to the intelligent and patented pneumatics of the machine, the user is offered a minimal impact workout with maximum results. Keiser will be on stand H360. Les Mills’ SMARTSTEP™ has been
designed to help users get better results from the same Step workout. Thanks to non-slip risers that lock securely into place, it offers a strong and stable surface. It also uses 20 per cent less storage space than standard steps. Les Mills will also demonstrate SMARTBAR™, a barbell designed to deliver maximum results for users with consideration of the strain on hands and wrists, while at the same time allowing muscle isolation for an optimum
Read Health Club Management online at
healthclubmanagement.co.uk/digital
Physical Company will launch Stroops’ Resistance Band Systems
Register today for
workout. Demonstrations will take place on stand H365. Physical Company will launch two new
products: the Resistance Band Systems from Stroops Performance, for sports- specific power, strength and agility training; and X-Lab, the customisable, modular functional training rig from Torque Fitness. Physical Company will be on stand H420, where eight demonstrations will take place each day. Performance Health Systems will
showcase three commercial Power Plate models on stand H565: the Power Plate pro7, Power Plate pro5 and Power Plate pro5 AIRdaptive High Performance model. The pro7 is the first commercial vibration training machine to feature an integrated LCD touch-screen with Functional Interactive Training (F.I.T) software, which acts as an inbuilt personal trainer, taking users through every stage of their workout. Expert advice will be available on post-natal vibration training. Precor will showcase its new RFID
‘Preva Tokens’, the latest technology allowing Precor account users to log their achievements, goals and personal
September 2013 © Cybertrek 2013
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142