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PROJECT PROFILE PROMOTION


Buzz Gym is a budget model that offers members top of the range equipment


Alongside the cardio and resistance zones, the 910sq m


CREATING A BUZZ CLIENT: BUZZ GYM


SUPPLIER: MATRIX T


he founders of Buzz Gym in Reading, UK, approached Matrix Fitness Systems 12 months ago, seeking the supplier’s help in creating a powerful member experience at their new gym. The brief


was to incorporate innovative design and products to create engaging workout experiences that met the needs of members with a wide variety of abilities. Adam Stowell, founder of Buzz Gym, began his career as a


personal trainer at the age of 16. He has since conducted over 5,000 personal training sessions and is an Advanced Exercise specialist, holding numerous qualifi cations in nutrition and fi tness. He has advised for Woman and Home magazine and Metro, and features regularly on local radio stations. With one award-winning gym already


under his belt – Advance Gym, also in Reading, and also equipped by Matrix – Stowell once again turned to Matrix to develop his latest club. The 100-station Buzz Gym is based


around the low-cost model, but with a focus on providing each member with the opportunity for a unique experience. Stowell’s vision was to create an


innovative and visually impactful gym, ensuring members’ needs were met with a combination of creative fl oor layout and the latest top of the range equipment.


September 2013 © Cybertrek 2013


Matrix’s design ideas helped achieve the best layout


(9,813sq ft) property features the area’s largest free weights zone in the basement of the club. There’s also a functional zone with the new Xcube training rig, cable machines, TRX frames and core free weight equipment such as medicine balls and kettlebells. Group Xcube classes are available. Buzz Gym has also incorporated a range of plate-loaded


equipment and heavier weights up to 60kg, ensuring all members – whether new to the gym or seasoned gym-goers – have access to all the equipment they might need for their workouts. All members are entitled to a custom-designed workout by the highly qualifi ed staff in the club. Design-wise, Buzz Gym has a warehouse look and feel, with


crisp, bold colour designs along with bright ambient lighting. The gym holds regular Club Nights, with local DJs mixing up the sounds in the cardio zone. There’s also a juke box in the free weights area. Adam Rogers, senior sales manager at


Matrix Fitness, says: “Matrix prides itself on its creative and innovative approach to the delivery of fi tness solutions – our people, products and solutions demonstrate this creativity and innovation. We ensure customers are seen as individuals, and work with them to create bespoke packages that will support their individual needs, helping to develop and grow their businesses.” Stowell adds: “Our vision for Buzz


Gym has always been to offer a unique, professional gym, and Matrix, with its exceptional creative design ideas, proved to be the perfect solution provider to help us achieve that vision.” For information: www.matrixfitness.co.uk


Read Health Club Management online at healthclubmanagement.co.uk/digital 87


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