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health club management Public Affairs Media Partner VANGUARD


Health Club Management is IHRSA’s European Strategic Media Partner


SEPTEMBER 2013


easyGym hits Oxford Street p42 New products for studios p78


How will wearable technology affect fitness? p68


Going ‘Lean’ to boost sales p48 READER SERVICES


59 The pop-up proposition Kate Cracknell and Magali Robathan report on the emergence of the pop-up leisure experience, and what opportunities this trend might present to the fitness industry


62 Attention retention Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford


68 Portable health How could the new wave of wearable technologies affect the fitness market? Industry expert Bryan O’Rourke shares his views


72 Shaping up Weight loss remains a key reason why people join health clubs. Kath Hudson looks at some of the innovative slimming initiatives that are getting great results


September 2013 © Cybertrek 2013


78 Fitness-kit.net special Studio equipment New products from Physiosupplies, Pilates-Mad, Merrithew and Jordan


80 Q&A Lifestyle medicine Edward Phillips, founder of the Institute of Lifestyle Medicine in Boston, US, talks to Julie Cramer about tackling chronic disease


84 Supplier showcase Recent projects from Technogym, MYZONE and Matrix Fitness


90 Show preview LIW 2013 Laura Dagg takes a look forward to the highlights of this year’s Leisure Industry Week, which takes place in Birmingham later this month


96 LIW exhibitor news An update from some of the exhibitors attending this year’s LIW


Digital turning pages: See Health Club Management online healthclubmanagement.co.uk/digital


News & jobs: For jobs and news visit the Health Club Management website at healthclubmanagement.co.uk


Attention buyers! Use our search engine to fi nd suppliers and get innovation updates fi tness-kit.net


Subscribe: Sign up for Health Club Management at leisuresubs.com, or call: +44 (0)1462 471915


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timnash@leisuremedia.com Read Health Club Management online at healthclubmanagement.co.uk/digital 136


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