health club management Public Affairs Media Partner VANGUARD
Health Club Management is IHRSA’s European Strategic Media Partner
SEPTEMBER 2013
easyGym hits Oxford Street p42 New products for studios p78
How will wearable technology affect fitness? p68
Going ‘Lean’ to boost sales p48 READER SERVICES
59 The pop-up proposition Kate Cracknell and Magali Robathan report on the emergence of the pop-up leisure experience, and what opportunities this trend might present to the fitness industry
62 Attention retention Member retention rates continue to drop across the fitness sector, according to a new national report by Dr Paul Bedford
68 Portable health How could the new wave of wearable technologies affect the fitness market? Industry expert Bryan O’Rourke shares his views
72 Shaping up Weight loss remains a key reason why people join health clubs. Kath Hudson looks at some of the innovative slimming initiatives that are getting great results
September 2013 © Cybertrek 2013
78
Fitness-kit.net special Studio equipment New products from Physiosupplies, Pilates-Mad, Merrithew and Jordan
80 Q&A Lifestyle medicine Edward Phillips, founder of the Institute of Lifestyle Medicine in Boston, US, talks to Julie Cramer about tackling chronic disease
84 Supplier showcase Recent projects from Technogym, MYZONE and Matrix Fitness
90 Show preview LIW 2013 Laura Dagg takes a look forward to the highlights of this year’s Leisure Industry Week, which takes place in Birmingham later this month
96 LIW exhibitor news An update from some of the exhibitors attending this year’s LIW
Digital turning pages: See Health Club Management online
healthclubmanagement.co.uk/digital
News & jobs: For jobs and news visit the Health Club Management website at
healthclubmanagement.co.uk
Attention buyers! Use our search engine to fi nd suppliers and get innovation updates fi
tness-kit.net
Subscribe: Sign up for Health Club Management at
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September 2013 © Cybertrek 2013
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healthclubmanagement.co.uk/digital 136
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