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PROJECT PROFILES


PROJECT PROFILE PROMOTION


REWARDING EFFORT CLIENT: DE VERE VILLAGE URBAN RESORTS


SUPPLIER: MYZONE D


e Vere operates 25 Village Urban Resorts, which each incorporate a Velocity Health & Fitness Club. With an average of 3,500 members per club, the group has some 86,000 members across the UK.


In January, following a successful trial at the group’s


Farnborough club, the operator introduced MYZONE fi tness technology into all 25 group cycling studios. A further trial to integrate the system into the gyms and other fi tness spaces at Solihull, Bournemouth and Elstree proved a great success, and the roll-out of the system across the remaining estate has just been completed. MYZONE is a heart rate tracking system that rewards


effort in all physical activity, whether the user is exercising in or outside of the club, through MEPs (MYZONE Effort Points). It takes the guesswork out of exercise, says Chris Southall, leisure director at De Vere Village Urban Resorts: “When asking members if their last workout was effective, the answer is normally related to how they feel. MYZONE eliminates that subjectivity, providing scientifi c feedback around heart rate training zones and the MEPs achieved. “It helps users track progress against goals, with the points system focusing them on the process and motivating them to


achieve results and adhere to regular exercise. It’s been a phenomenal success across our sites, because it’s not about how long or how often members train, but how much effort they put in.” To use MYZONE, the member purchases a physical activity


belt that streams live data when they’re exercising in the facility. It also features a memory chip that can store up to 16 hours of data when the user is exercising outside the club. The activity belt is synchronised with the user’s online personal profi le, with exercise data – frequency of exercise, duration, MEPs, calorie expenditure and heart rate profi les – automatically and wirelessly uploaded to their profi le when they come within range of the in-club MYZONE console. There are also automatic uploads from integrated Body


Composition Analysers in each Velocity Club to make it simple for users to monitor their health outcomes. As well as motivating members, all this data helps instructors and PTs set targets and monitor performance, says Southall:


“Our PTs can provide instant feedback after a session to show clients what they set out to do and what they achieved. The technology gives us more touchpoints with members and allows us to interact and engage with them on all levels.” Each club runs MYZONE challenges, with results posted


on a league table. The challenges are based on effort, so are suitable for all members regardless of their fi tness. The group has just run its fi rst national MYZONE challenge across all sites to see which club could generate the most MEPs over two days. For more information: www.myzone.org


MYZONE provides scientifi c feedback around heart rate training zones


86 Read Health Club Management online at healthclubmanagement.co.uk/digital September 2013 © Cybertrek 2013


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