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WEARABLE TECHNOLOGY


Wearable technologies will enable forward-thinking health clubs to engage with their members in new and exciting ways


“THE SURGE IN NEW TECHNOLOGIES – PARTICULARLY WEARABLES – WILL CREATE NEW WAYS OF HELPING PEOPLE AVOID CHRONIC DISEASE”


a larger part of the cost reduction equation in the coming years.


Growth of competition All that glitters is not gold, as the wearable trend will create risks. While these technologies will enable new business models for clubs that seek to service members 24/7, both inside and outside of their four walls, they could also usher in a new era of competition. Apple has hired experts in sensors that


In the US today, more than 35 million people are using health tracking devices


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monitor the human body from companies like AccuVein, C8 MediSensors and Senseonics. The electronics giant Samsung recently divulged that it’s investing heavily in wearable computers, and revealed that it’s even developing systems for stick-on patches to monitor health. The business opportunity created by prevention and technology is not going unnoticed. In the end, the surge in new


technologies – particularly wearables – Read Health Club Management online at healthclubmanagement.co.uk/digital


will create new ways of helping people improve their quality of life and avoid chronic disease. Industries and businesses that fi gure out how best to incorporate these tools in a systematic way, to provide outcomes for their clients, should fl ourish. Will the health club industry be part of this equation? I think so. ●


Bryan O’Rourke is a health club industry expert, technologist, fi nancier, shareholder and executive in several fi tness companies. He works for Fitmarc, which delivers Les Mills programmes to over 700 facilities in the US, and heads up the fi rms Integerus and Fitsomo as CEO. He advises successful global brands, serves as a member of the GGFA Think Tank and is CEO of the Fitness Industry Technology Council (www. fi t-c.org). He was also recently appointed to the ACE industry advisory panel. Website www.bryankorourke.com


September 2013 © Cybertrek 2013


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