This page contains a Flash digital edition of a book.
Chain management software has to support many uses, like CRM, billing, retail sales, class bookings and access control


“WORKING WITH A PROVIDERWITH SPECIALIST KNOWLEDGE OF THE SECTOR AND EXPERIENCE OF LARGE CHAINS CAN REAP A HOST OF BENEFITS FOR THE BUSINESS”


in 10 countries serving over 250,000 members and its old systems were proving difficult to manage and integrate. Tasks took a long time to complete and vital components such as finance, automated sales and marketing were not integrated into the CRM systems, creating problems with billing, collections, basic financial management, personalised communication and campaign management. “All these factors ultimately impact


our bottom line. Our goal was to have a highly efficient integrated system covering all aspects of our membership experience making management of these aspects quick, easy and efficient for our teams. Most importantly, we wanted the new system to support us in optimising our member experience by connecting flawlessly to our cloud-based digital eco- system,” explains Doron Dickman, CEO of Holmes Place Europe. The company used a different system


in almost each country it operated in, so one of the challenges was data migration. As specialists in IT consolidation and business optimisation for large health club chains, Exerp was experienced in managing such issues. Its core product, the Exerp platform, was developed exclusively to support large international fitness groups and currently operates in


September 2013 © Cybertrek 2013


With Exerp, clubs can choose from a wide range of features to suit their needs.


chains across 11 European countries. “Exerp had what we needed and


was flexible enough to allow us to build customised add-ons to support our specific needs, which ultimately saved time, as well as financial and human resources, without any financial disruption,” says Dickman. The rollout of the new system


completes at the end of this year and will significantly impact business at Holmes Place Europe, says Dickman:


“Our vision is inspiring people to live well and with the Exerp platform we are taking a big step towards this vision.


We will be able to manage and monitor all of our European business in one system from our headquarters. The new centralised IT system will allow us to deliver a vastly improved customer experience in synergy with our other systems as well as providing very efficient financial management.” “It will also help us to better manage


our member services and will even identify the future needs of our members with regards to our services, and helping them to move well, eat well and feel well. It truly is a service tool of the future.”


Read Health Club Management online at healthclubmanagement.co.uk/digital 31


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142