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LIWPREVIEW


Aquamat, Certikin International, HeatPumps4Pools, Monkeys Inc, Plastica, RLSS and Zoggs UK.


Education Each year, LIW delivers a schedule of free-to-attend education, offering insights into industry developments. This year, the Keynote Theatre


will feature updates from Les Mills’ physiotherapist, research and operations manager Bryce Hastings, who will talk about group fitness and high-intensity training, and retention expert Dr Paul Bedford, who will outline the results of The National Retention Report 2013. David Stalker, ukactive CEO, will


also present the annual ukactive keynote, with other sessions including presentations by RoSPA (Royal Society for the Prevention of Accidents), and SkillsActive on the launch of RAPs. The educational content will also


feature a dedicated programme for independent operators, designed by LIW and ukactive specifically with that group of fitness professionals in mind. The full education timetable is available to view on the LIW website: www.liw.co.uk


REPS National Convention LIW will once again play host to the REPs National Convention on 25–26 September (Wednesday and Thursday). The first of the two headlining


keynotes will be presented by Dr Ian Campbell MBE, expert on obesity and weight, who will speak on the Wednesday about ‘Weight loss - what works, what doesn’t and why!’ This session will look at understanding


The show floor will come alive with product and programming demonstrations


the multi-faceted problem of obesity, encouraging self-management and long- term behaviour change, and the use of internet and mobile tools to support an individual’s weight loss efforts. On Thursday, Keith Smith, master


trainer at Life Fitness, will present on the topic: ‘The biggest market for the fitness industry in the next 20 years – the independent older adult’. Smith will provide an understanding of who this client group is, the benefits of working with them, and why it’s important for the fitness industry to embrace these individuals. He will also investigate some of the key physiological changes that happen with age, and some of the many factors to consider when planning and delivering a session to this market. Additional programme highlights


include a choice of 30 practical and informative workshops, with topics including GP referral, posture and movement correction, nutrition advice, strongman training, new equipment and social media marketing.


Power Hour LIW 2013 will challenge fitness professionals to compete with one another across the three days with the launch of a new feature: Power Hour. Power Hour will rank LIW attendees


against one another in unique challenges taking place across the show’s buzzing Health & Fitness section. The challenges have been designed by some of the leading fitness suppliers in Europe, with performance data measured by Power Hour partner MYZONE. Exhibitors taking part include Matrix,


Fitness professionals will be able to try out the latest product innovations


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Escape Fitness, Physical Company, Queenax and Precor. Each company has designed special 15-minute group exercise challenges which visitors can sign up for in advance of the event. All challenges will take place within the Power Hour of 2.00pm–3.00pm each day. The MYZONE heart rate monitoring system will provide live


Read Health Club Management online at healthclubmanagement.co.uk/digital


feedback on training intensity, calories and MYZONE Effort Points (MEPs), with a leader board highlighting the winner at the end of every day – and ultimately an overall winner, who will be crowned Power Hour champion. “This challenge has been designed to


take advantage of the fantastic array of fitness equipment on show at LIW,” says event director James Samuel. “Visitors to LIW have always been encouraged to discover the equipment by actually having a go, and this Power Hour challenge is a natural progression from that. We’re delighted with the response we’ve had from the exhibitors taking part and expect a really competitive atmosphere during the challenges.” The winners will be announced via


social media at the end of Thursday 26 September, using #LIWPowerHour. Participants can sign up for Power Hour in advance of the event by visiting www.liw.co.uk/powerhour


LIW Live LIW Live enjoyed a hugely successful launch at the 2012 event, featuring interviews with sporting superstars including Olympians Greg Searle, Gail Emms, Beth Tweddle and Kate Dennison, celebrities from TV’s The Biggest Loser and The Apprentice, and household name Frank Bruno. LIW Live returns this year with


another fantastic line-up, including interactive demonstrations and interviews. Confirmed for the stage this year is Wasps and England rugby star James Haskell, who will be promoting his Bodyfire and Angry Squirrel brands. Andre Agassi will also appear, and will be available to answer questions on the BILT by Agassi and Reyes equipment range, which is new to the UK and set to be exhibited on stand H575. Many other presenters are top secret


at the time of going to print, but the entire programme will be made available on the LIW website. ●


September 2013 © Cybertrek 2013


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