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The app can help increase brand reach by enabling more sharing on social media


The launch of Gladstone’s iPhone app at NCCLeisure in Nottingham has been greatly received by members who can now easily manage their own class bookings


E


mbedding new technology to increase the level of customer service is a priority for us. The iPhone is one of the most


popular mobile interfaces, so we were driven to be the first to market with Gladstone’s iPhone app. We launched the app at our nine


leisure centres in May, allowing our subscription based members, who have access to all nine sites, to book fitness classes and the gym and health suite via their iPhones and iPods. It was promoted as part of a wider


customer service improvement campaign across our website, via social media on the leisure centre specific pages, as well as mynottingham and Nottingham Sport Facebook and Twitter pages, and internally within the leisure centres. We encouraged members to


“USING THE APP I MANAGED TO BEAT THE RUSH TO GET INTO FRIDAY NIGHT ZUMBA!”


download the app by offering members using it to book activities from May to July the chance to win an iPad Mini. Just a few weeks after the launch 75


people had downloaded the app, which is branded as NCCLeisure in the App Store, and we expect the competition to help this to increase massively by the end of July.


Increasing customer service Our staff are really happy that they can offer this useful tool to customers and it’s certainly saving the time as more customers are self serving for their activity needs. We expect this customer


“LOVE IT, LOVE IT, LOVE IT! I CAN BOOK AND PLAN TO GO MY FAVOURITE CLASSES”


September 2013 © Cybertrek 2013


channel shift to increase as time goes on as the customers love it too! Feedback includes: “Love this app, so quick to book a class”; “Using the app I managed to beat the rush to get into Friday night Zumba!”; “Love it, love it, love it! I can book and plan my favourite classes”. We’ve been a Gladstone customer for


nine years and it’s definitely one of the most successful software launches from Gladstone that we’ve been involved with. It will help grow our brand reach and I’ve no doubt fitness class bookings will receive a social boost as members post their activity on their wall and friends that see it want to join them or are inspired to get active themselves, creating more secondary spend too!


Alexander Lucas, Sport, Culture and Parks, Nottingham City Council


Read Health Club Management online at healthclubmanagement.co.uk/digital 113


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