This page contains a Flash digital edition of a book.
ADVERTISEMENT PROMOTION


THE FUTURE OF FITNESS IS TECHNOLOGY


Technology puts


members in control of their workout


A major installation of Life Fitness technology has helped grow membership at Fitness First in South Kensington by 27 per cent


to another level to enhance the gym experience and attract new members. Technology in gyms and health clubs


E


is ever more in demand, with a recent study* highlighting that nearly three- quarters of exercisers use a tech-based device during their workout and more than half consider themselves to be more successful at achieving their fi tness goals because of it. More notably, a third of exercisers would be willing to switch gyms to access better technology. Fitness First’s ‘Workout of the Future’ initiative saw the complete


September 2013 © Cybertrek 2013


arlier this year Fitness First, one of the UK’s largest health club groups, embarked on a project to take fitness technology


refurbishment of its South Kensington club, including the installation of interactive personal trainer screens, innovative cool-down air showers and a cardio wall. As part of this upgrade, Fitness First wanted to give members the very latest, advanced CV equipment that would put them in complete control of their workout. So it turned to global leaders in the fi eld, Life Fitness. At South Kensington, members can


now benefi t from the latest Life Fitness cardiovascular treadmill which features the new Discover™ Tablet Console. This high tech equipment has Discover’s Swipe™ technology and enables users to select interactive Lifescape™ courses whereby they virtually run through


“Having advanced equipment along with highly qualifi ed fi tness staff is a great mix and gives more to our members. Our fi tness offering is diverse and means our members can challenge themselves in varied ways, with really innovative and unique equipment.”


LEE MATTHEWS, UK Head of Fitness at Fitness First


famous routes in locations all over the world. From California to Africa, Lifescape will match the scenery, incline, resistance and terrain to its location. Since the refurbishment, membership


at the South Kensington club is up 27%. Fitness First are planning further site transformations following this success.


Read Health Club Management online at healthclubmanagement.co.uk/digital 9


* LIFE FITNESS 2012 STUDY OF 745 EXERCISERS ACROSS SEVEN COUNTRIES


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142