Europe today, and to an extent the Arab world, where there is lesser sensitivity to other races as these societies till the last fifty (50) years were very homogeneous as far as their racial makeup goes. They have not had to deal with racial diversity till recent times as the world goes global. Racial diversity has become a challenge to most of them and they face a serious problem on how to deal with it, but this is no excuse for what’s happening on the ground with outright racist attacks and taunts of ordinary citizenry who were born in other parts of the world and most especially sports stars.
What governments and sports officials in European countries have failed to address, since the issue of racist taunts reared its ugly head and became a burning problem in many European cities and sports venue is map out an effective strategy to stamp it out.
What has been done in the US to combat the issue of blatant and outright racist attacks and taunts in corporate America and many other areas of daily life is that Cultural Sensitivity Training have been instituted across the board to combat open racist attacks, as offenders are forced to attend these training programs to learn about other cultures and develop a respect for others. This is what the European nations that are now habitual offend- ers of racism have not implemented and should.
What is paramount here is the fact the world is evermore global and so long as sports leagues or corporations and organizations are going to re- cruit their talents from across the globe they ought to have strategies in place to combat bigotry and racism, beside an instituted Cultural Sensitivity training program, very stiff penalties should be ratified and put in place to deal with offenders.
The noticeable nonchalance towards the issue and the reason why it does not seem like European leagues have taken the problem as seriously as they should is evidenced in Blatter’s ignorant blurt, that ‘racist taunts and attacks should be settled on the pitch with a handshake’. This shows abso- lute proof that many White Europeans who are not and have never been victims of racist attacks do not know how it feels like to be dehumanized
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