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INDUSTRY ARTICLE


DIGGING OR SPADE


That saying has guided my business approach ever since. In that space of time we have supported dozens of SMEs set-up or develop existing product into the sector. Not by focusing on big picture, “blue sky” thinking but by asking the following questions:


1 Can you breakdown the supply chain and understand where your product/ service fits?


2 Who will you be invoicing and when do you expect to issue the first invoice?


3 Does your organisation have the skills and qualifications (ie ISO) that the industry will require?


4 Are you selling a spade or are you digging for gold?


Once those four questions are addressed you can attack the marketplace.


Over the years I’ve seen countless SMEs declare to the market “we can do everything” and waste money and time digging for gold. It’s about throttling back for a moment, developing a real understanding for the market, cutting out all the hype and presenting your product in the simplest, most defined way to the market.


It’s an approach that’s worked for me and the hundreds of SMEs who have developed and grown with the sector.


Sam Pick Renewables Network


www.renewablesnetwork.co.uk http://www.windenergynetwork.co.uk/enhanced-entries/renweables-network-ltd/


? www.windenergynetwork.co.uk 05


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