This page contains a Flash digital edition of a book.
Getting results If members have fun, they’re more likely to reach their goals, which leads to an increase in retention
routines on Striders, rowers and studio
bikes, while Workshop sessions make
use of all sorts of equipment, targeting a
variety of body parts – the ‘Bingo Wings
Buster Workshop’ is just one example.
“If we engage with members, ensuring
variety and fun in their workouts, they
will achieve their goals – and this leads
to an increase in retention,” says Tony
Orme, marketing director at LA Fitness.
Orme also maintains that sessions have
to be relevant and meaningful to people’s
everyday lives – they need to be able to
understand the exercises and relate to
them. Coulthard and Sykes agree. “It’s
about moving the whole body via activities
such as running, pushing, pulling and lifting
to bring about improvements in speed,
Staff who prefer to work one-to-one should be supported into a career as a PT
agility, balance, strength and power,” says
Sykes. Coulthard adds that it’s important
the sessions educate members, allowing take place right in front of them on the the student well in terms of theory, but
them to learn and grow in confi dence. gym fl oor, they can take it all in and see less well in how to work a gym fl oor,”
The time factor is also appealing. “Many how much fun it is,” explains Coulthard. says Coulthard. “Our gym instructors
people now are ‘time poor’ with less “More and more people are getting need to be comfortable dealing with
time to spend on leisure. This means they involved and surprising themselves by 10 or 15 people at a time. You usually
need quicker, high intensity exercise to fi t how much they enjoy it.” fi nd that, if there is passion, this can
in with their lifestyles,” says Tim Colston, be taught, but our instructors tend to
MD of Keiser UK. With most studio staff training fi nd out quickly whether they’re in the
sessions lasting a minimum of 45 minutes, There are undoubtedly many advantages right job or not. Those preferring to
gym fl oor group training sessions – which of small group training sessions on the work on a one-to-one basis would be
can take as little as 10 or 15 minutes – gym floor, but are there any drawbacks? directed towards, and supported into, a
are far better placed to meet this demand. Operators agree that perhaps the career in personal training.”
Another advantage of small group main challenges are the issues of Orme agrees: “This concept is new
training is its inclusivity. “Members may recruitment and staff training. “Colleges for staff, so there needs to be a training
initially be nervous, but because sessions and training providers tend to prepare commitment to existing and new
march 2010 © cybertrek 2010 Read Health Club Management online 57
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com