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pilates
Peak Pilates recommends limiting
group equipment classes to a
maximum of eight participants,
to ensure quality of instruction
missed some opportunities to recruit
clients. However, after a slow start,
we’ve had a good uptake at Tower Bridge,
with 15 to 20 one-to-one sessions a
week. At Olympia we have more stability,
because there are small group reformer
sessions fi xed in the schedule.”
Interestingly, the Tower Bridge
location is also in the process of adding
pilates circuit training for groups of
up to fi ve clients – a trend already gym or matwork classes. Our uptake on to large equipment. Ideally, a course
emerging in the US market. has been rising steadily as clients notice of matwork classes should be offered to
Following a slightly different the difference that equipment training bring clients up to speed and feed them
business model, the David Lloyd club makes to their bodies.” into equipment training.”
in Kensington rents out space to While Robinson is confi dent that
instructor Amanda Kitchen, who pays number crunching operators can earn their investment
a monthly fee and a share of profi ts Looking to the future, it seems that back within a year, he says clubs do need
after a set target is met. She has operators could risk losing clients to to ensure they have adequate space and
personally invested in the equipment independent shopfront studios unless access to suitably qualifi ed instructors.
– fi ve reformers, cadillac, chair, ladder they look into equipment training “All instructors should hold a REPs Level
barrel, spine corrector and arc barrels options. What are the alternatives, and 3 Pilates Matwork Teacher qualifi cation,”
– and runs sessions exclusively for how far can clubs go with this model? he adds. “Unfortunately, only a small
members who are charged per session Peak Pilates recommends that a percentage have gone on to achieve
or for a block of sessions. Open since 55sq m (600sq ft) studio with six Peak a reformer qualifi cation, so these
October 2008, the Boomerang Pilates PilateSystem units, two Split Pedal Low instructors are in demand.”
Studio – which used to be a stretching Chairs and one High Ladder Barrel – As a less ambitious alternative, Peak
and relaxation area – provides group requiring an equipment and education Pilates suggests installing fl exible
classes for up to fi ve people, divided by investment of US$36,862 – can generate equipment such as Pilatesstick into
experience level, and personal training. a return on investment of 327 per cent a group fi tness space, which means a
Kitchen has identifi ed that her clients in the fi rst year if a mix of 25 personal separate studio does not have to be
particularly enjoy the atmosphere of training (US$70 each), fi ve semi-private installed; sessions for between six and
group training, because everyone can (two clients to one instructor, US$45), 15 participants can be charged at a more
work on the same movement – while 10 group equipment (US$25) and 15 affordable price than private training.
limiting class numbers means she can mat sessions (US$15) are achieved each “This keeps people interested in pilates
still take individual body circumstances week. Peak Pilates also recommends within your facility and, once you recoup
into account. “As an instructor, your a maximum of eight participants in a this investment, you can move on to
job is to progress people through group equipment class to ensure quality a small group training room,” adds
precision and control, so I would of instruction is maintained. Sharon McCauley, international business
recommend teaching a maximum of Leigh Robinson, MD of Body Control development, Peak Pilates.
between six and eight participants per Pilates, UK distributor for Peak Pilates-Mad managing director David
class,” she comments. Pilates, outlines other requirements. Elliott thinks there’s a good opportunity
Refl ecting on the benefi ts for David “Operators must be prepared to get for clubs to introduce small pieces of
Lloyd, Kitchen says: “Matwork – only members to pay for such classes as a equipment, such as arc barrels, through
a small portion of what Joseph Pilates way of earning their investment back. group matwork classes. A compact
intended – restricts what people can “Just as important, they need to think studio aimed at active gym members and
achieve. By investing in equipment, about how they’re going to prepare those interested in rehabilitation can
operators can attract new members clients for reformer classes, for example, then be installed, with premium prices
and retain those who are tired of the because newcomers cannot safely jump refl ecting the level of specialist tuition.
He explains: “Equipped with three or
four reformers, a cadillac, ladder barrel,
four combo chairs and a selection of
Operators must get members
accessories, a studio could offer group
to pay for classes as a way of
equipment training for up to six clients
simultaneously, under the supervision
earning their investment back
of one instructor. However, more
studios need to be launched in gyms to
increase awareness.”
46 Read Health Club Management online march 2010 © cybertrek 2010
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