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a personal touch
Located in a former church building in
Regent’s Park, London, Lifesmart
opened in March 2009. Funded by Bill
Kenwright, the theatre producer and
chair of Everton FC, and his partner,
the actress Jenny Seagrove – both long-
standing friends of Caplin’s and firm
supporters of her wellbeing concept –
the £1m refurbishment has resulted in
a beautiful, welcoming environment:
upmarket yet entirely homely and with
understated attention to detail.
Spread over fi ve fl oors, facilities
at the 600sq m (6,500sq ft) Lifesmart
centre include:

Two fi tness suites offering
SportsArt CV kit and bespoke Jon
Bowskill resistance equipment

A large studio used for personal
training, as well as group exercise
classes on request
ALL PHO

Kitchen and lounge areas

Two treatment rooms
T

Luxurious changing rooms including
OS ©
sleep zones and individual showers ASPECTIMA
with built-in steam facilities
Standard membership costs from
£100 a month, with consultations and
GING.CO
personal training charged in addition,
subject to individual requirements.
.UK
Although the London club is high-end, Caplin wants the educational element to be rolled out and made available to all
Even when the business grows – we have the capacity However, it will probably have slightly different fl avours
for 200–250 members here – that personal touch will be depending on where it is. For example, I’d like to roll out the
maintained. I have a fantastic team of people here who’ll always nutrition element through the re-introduction of cookery
ensure personal attention for every one of our clients. lessons in schools, or by creating eateries on the high street
where people can get nutritional input – information on
how about your work with local schools? food allergies and so on – while getting their breakfast,
I work with a co-ed school in Kilburn – it’s 95 per cent ethnic lunch or dinner. Or it may be that I approach a company, or
minority with a police presence – and I love it. The first time supermarket such as Tesco, with a view to running on-site
we went in, the kids weren’t immediately receptive, but we physical assessments, exercise classes and cookery workshops.
talked to them about drinks and energy and headaches and I’ve been talking about this sort of approach for years
time of the month. Once we’d finished explaining hydration and and it’s fi nally starting to become more widely accepted.
what it would do for their concentration levels, their memory, However, until everyone in the fi tness industry – the FIA and
their breath and so on, they were fantastic – they went away, all its members – are willing to work as part of a team, not
drank water, came back and gave us fantastic feedback. We also just fl agging up their own interests but getting together with
covered breathing, posture and stretching, and I took in complementary practitioners, GPs, spinal and neurological
products that were good for their hair and skin types. They experts, people like us at Lifesmart… only then, when
were interested in everything. And then it gets to the point we all band together, will we have any way of making the
that they’ll talk to you about emotional things as well: lifestyle government sit up to the point where it becomes impossible
and moods, how you deal with the world and so on. for them not to enter into working with us.
The school wants to take the initiative out into the Saying all that, I’ve never seen government as a way of getting
community now, and I’d absolutely love to do that, but I this sort of thing off the ground. Whoever sits in government,
probably need to clone myself before that can happen! the main goal is to score points – there’s barely time to make
a dent where health and intelligent wellbeing is concerned. So
what are your longer-term plans? you have to go out there and you have to do it yourself.
This is my first club, but I want roll out the Lifesmart approach
in all sorts of ways. Essentially it’s an education and I want it to kate cracknell
be available to everyone – but without stinting on quality. healthclub@leisuremedia.com
march 2010 © cybertrek 2010 Read Health Club Management online 43
healthclubmanagement.co.uk/digital
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