This page contains a Flash digital edition of a book.
editor’s
letter
Subscriptions
Julie Albone
being coached
+44 (0)1462 471915
Circulation Manager
Michael Emmerson
In this issue we look at the growing interest in small group
+44 (0)1462 471932
training (page 56) and examine how this is changing the way
SUPPLIED BY LA FITNESS
Editor
gyms are designed, equipped, staffed and managed.
VER:
Liz Terry
Few clubs now have staff in the gym to offer advice, so small
+44 (0)1462 431385
group training fills the gap between paying out for a personal
ONT CO Managing Editor
trainer – something many members can’t afford – and soldiering on
FR
Kate Cracknell
alone, taking pot luck on the advice which is occasionally available.
+44 (0)1462 471906 There are other more subtle advantages – not having to ask for help being one. Many people,
Assistant Editor
especially new joiners, are too intimidated to speak out if they need support; even if there’s a
Katie Barnes member of staff around, they may not want to ‘impose’ by asking for help or guidance.
+44 (0)1462 471925
However, if there’s coaching on offer on an accessible and routine basis, they’ll immediately take
News Desk advantage of it, especially if they don’t have to pay extra for it. DW Sports Fitness offers a range of
Pete Hayman
group sessions on the gym floor, on the hour every hour, so members know they can get instruction
+44 (0)1462 471938
and coaching without having to ask for it – and these are included in the price of membership.
Martin Nash
The popularity of classes gives a good
+44 (0)1462 471933
When asked about the
indication of how much people enjoy being
Sarah Todd
coached and encouraged. Certain types of
+44 (0)1462 471927
impact of mentoring and
members join simply to go along to them and
Tom Walker
coaching programmes on
don’t end up using the gym much, if at all.
+44 (0)1462 471934
Levels of commitment can be strong, with
Products Editor
retention levels, 77 per
some following, and being exceptionally loyal
Sarah Todd
cent of companies said
to, particular instructors in whom they have
+44 (0)1462 471927
faith and with whom they feel at ease. This
Designers
they’d had a positive
bond with the instructor is another reason
Andy Bundy
impact on the retention
why small group training is working so well,
+44 (0)1462 471924
as it harnesses that kind of loyalty and brings
Ed Gallagher levels achieved
this dynamic onto the gym floor.
+44 (0)1905 20198
Most people have played sport at some
Claire Toplis
stage in their lives and enjoyed the close instruction and coaching associated with it. Sports coaches
+44 (0)1462 471910
motivate and reassure, as well creating a new level of enjoyment as skills are taught, problems
Website Team
overcome together, milestones celebrated and new goals developed. It’s just this type of approach
Katie Eldridge
that we need in our health clubs to take the industry up a gear in terms of success.
+44 (0)1462 471913
Mentoring and coaching are very powerful retention tools which are used in all areas of life. When
Dean Fox
asked about the impact of mentoring programmes on retention levels, 77 per cent of companies
+44 (0)1462 471900
which used them reported that they had a positive impact on the retention levels achieved.
Emma Harris
To date, the industry has largely missed out when it comes to harnessing the power of coaching and
+44 (0)1462 471921
mentoring. However, there’s a strong argument for adopting these methods to cement relationships
Tim Nash
with members and to strengthen their commitment both to the club and to their own exercise
+44 (0)1462 471917
programmes. There are also advantages for staff, who will find this work extremely rewarding.
Michael Paramore
As well as offering members access to expert advice, coaching and motivation, small group training
+44 (0)1462 471926
enables them to interact with each other and make friends. Feedback on this is so positive that we
Publisher
may eventually see the end of gyms where no-one talks to anyone else and works out in silent rows
Jan Williams
plugged into headphones. There will still be a place for the lone workout as part of the mix, but it
+44 (0)1462 471909
won’t be the only option in the gym and the addition of these classes will really strengthen the offer.
Sales
Julie Badrick
+44 (0)1462 471919
Liz Terry, editor
email: healthclub@leisuremedia.com
John Challinor
+44 (0)1582 607970
Nadeem Shaikh
health club S P O R T S
management M A N A G E M E N T
+44 (0)1462 471902
A NEW
ff r a n c h ii s ii n g
3D DIMENSION
A SPORTING SURREY SPORTS PARK FOR CINEMA
a round-up of what’s on offer CHANCE Sporting excellence Maurice Kelly
for Surrey University On re-engineering Rileys BANKSY
Financial Controller
j j o n a tt h a n
THE SCARLET VS
Three sisters open their BRISTOL
fi fi fi s s s h h h e e e r eco hotel in Cornwall
MUSEUM
Jthe grOHoup ceo of holmes placeN KERSH
on empowering his team Getting Wigan Active
and growing the brand
3 0 years
Sue Davis
o o u u t t d d o o o o r r
e e x x e e r r c c i i s s e e
should clubs broaden V A N C O U V E R
their offering by
taking it outside? 2010 O
LYMPIC
+44 (0)1395 519398 HAPPY ENDINGS British Gymnastics
RICHARD LEWIS
embraces the
sport’s success
The chair of Sport England
on the power of sport
CELEBRITY ENDORSEMENT Do we need a tourism bank?
Financial Administrator
Denise Gildea
+44 (0)1462 471930
NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk
Credit Controller
CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK
Rebekah Scott
+44 (0)1462 733477 SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909 © Cybertrek Ltd 2010
march 2010 © cybertrek 2010 Read Health Club Management online 3
healthclubmanagement.co.uk/digital
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84
Produced with Yudu - www.yudu.com