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This year’s FLAME Conference and Industry Summit take place on 14 July
The skillbase of our workforce is The conference will cover everything
increasingly emerging as a vital item from a personalised service at
on the industry’s agenda. Over the reception to the perils of getting your
next decade, gyms and leisure centres communications wrong, and we’ve
will be confronted by a new group of recruited some of the sharpest minds
consumers, an economy still wearing from the world of communications to
the scars of the recession, and share their insights.
realigned healthcare priorities. The skill This year’s Industry Summit, which
sets we’ve honed over the last 20 years takes place on the same day as the
will not be suffi cient. conference, features keynote speakers
As the NHS hurtles headlong into the including Bob Gray, who will address
red, the government has to cut the cost the implications of exercising the mind
of treating lifestyle diseases by getting in tandem with the body. Meanwhile
people more active and eating more Graham Davies will focus on the
healthily. The opportunity for our sector devastating consequences of getting
is obvious, but the question is what, your communications wrong. Davies
where and how do we change? is a ‘recovering barrister’ and the man
Informed opinion advocates a greater BBC, Sky and CNN call on when their
focus on how we communicate with communications are amiss. And John
consumers, partners and each other. Ratey MD will present on the body-
This is a major focus of the FIA FLAME brain connection and the link between
Conference, which takes place at physical activity and psychological
Cheltenham on 14 July. function (see HCM July 09, p42).
diary dates
FIA & LIW IHRSA Trip FIA Golf Day: 13 July 2010
10–13 March 2010 At Lillibrook Golf Course & Cheltenham
Find out what’s new and what’s in the Park Hotel, Cheltenham.
pipeline, as well as networking and
enjoying everything San Diego has to offer. FIA FLAME Conference: 14 July 2010
The industry’s annual business
FIA & LIW FIBO Trip conference will be held at Cheltenham –
22–25 April 2010 and there could be some celebration of
Major European trade show located the FIA’s 20 years of service to the UK’s
in Essen, Germany. health and fitness industry!
march 2010 © cybertrek 2010
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