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fi a update news
from the board exercise referrals highlighted
Guildford Spectrum Leisure Complex medicine: “Partnership is the key to
played host to shadow health minister the health of our nation: a partnership
Anne Milton, the FIA’s chief medical between healthcare and activity
offi cer Dr John Searle, and local professionals is vital if we’re to succeed
consultant cardiologist Dr Edward in our shared ambitions of creating a
Leatham at an event designed to healthier nation and a more effi cient NHS.
highlight the benefi ts of exercise for “There is well established evidence
health – particularly for rehabilitation. that ‘exercise as medicine’ works. All we
Partnership was the subject of the need to do now is change the habits of
evening. More than 40 healthcare and prescribers, as well those of as a nation
exercise professionals addressed the fact that understands the principles of the
that cardiac and stroke patients have Department of Health’s ‘eat well move
better outcomes when they’re supported more’ message, but that needs help
post-operatively with a dedicated exercise turning thought into deed.”
life changes programme delivered by specialist staff
– in addition to helping other conditions
heather frankham •
such as obesity and mental health.
Tarzem Shoker, manager of
founder • lifetime
Spectrum’s Energy Level Gym & Spa
says: “We’re delighted to be developing
The health and fitness sector has our partnership work with our local
long had an ambition to increase healthcare providers, because together
market penetration beyond the we can make a big impact on the long-
current 12 per cent of the adult term wellbeing for those with health
population. So how can we engage issues within our community.”
the 88 per cent who are not Dr Searle outlined the role of exercise Partnership was the subject of the
members of clubs? in both preventative and remedial event at the Guildford Spectrum
Change4Life creates public
awareness and drives people
towards behavioural change, but
there’s still work to do to move
meet the team
those who are sedentary into a
more active lifestyle.
stephanie creighton
When I fi rst joined this industry,
public affairs offi cer
many clubs were pre-sold before
even opening their doors. The
biggest challenge for operators WHAT DO YOU DO AT THE FIA? of MPs, who we’ve already been
was fi nding the right site to locate Focusing on the House of Commons engaging with, who I believe will be
a new club. While facilities have and House of Lords, and both excellent ambassadors for both
not radically changed, the business government and the opposition, I’m physical activity and our sector.
models have, and the aptitudes tasked with promoting our industry as
of the leisure workforce need to well as the benefits of physical activity. DO YOU EXERCISE?
change if we’re to truly get ‘more I also work with organisations ranging I go to the gym as much as my
people, more active, more often’. from the Youth Sports Trust and schedule allows. What I like most is
We need people with a greater WSFF to charities that focus on mixing up my exercise regime,
health and wellness focus who are specific lifestyle diseases. whether that’s hitting classes in the
able to listen, empathise and mentor studio, getting physical on cross-
clients in a variety of settings. If we WHICH THREE WORDS BEST trainers or gliding through a pool.
want to infl uence people in hard-to- DESCRIBE THE FIA’S PUBLIC AFFAIRS
reach communities, we must recruit AND POLICY DEPARTMENT? WHAT ACTIVITIES DO YOU DO
people with leadership potential and Intellectual, professional and fun. IN YOUR SPARE TIME?
the ability to be agents for change. I enjoy watching my beloved Liverpool
We also need to develop greater WHAT ARE YOUR POLITICAL FC play. Well, I love watching
customer interaction skills – PREDICTIONS FOR NEXT YEAR? Fernando Torres clock up the miles
delivering true service to individual I think there’s going to be a tough fight on the pitch in his shorts!
businesses’ target audiences and, at the next general election, with hard
at the same time, building trust and policy decisions coming from both WHAT’S YOUR GUILTY SECRET?
respect with our customers. sides. I’m looking forward to a new set If I told you, it wouldn’t be a secret!
20 Read Health Club Management online march 2010 © cybertrek 2010
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