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welcome to
HEALTH CLUB MANAGEMENT
The right music counts in a workout p68 The rise of small group gym fl oor training p56
contents
0 8 l e t t e r s
Operators must re-think the balance
in spend between acquisition of new
members and retention of existing
ones, says Mark McKeganey
12 news round-up
£15m centre planned for Tyneside,
independent operator Time Fitness
opens its third club, and the £12m
Meridian Centre opens in Louth
18 international news
énergie opens in the Middle East,
Keeping up with pilates trends p44
and Zurich airport gets a fi tness
and wellness centre 28 competitive edge 40 being lifesmart
Charity events across the UK, and Carole Caplin talks to Kate
20 fi a update further afi eld in Cuba and Jordan Cracknell about her new health and
A look at the implications of the wellbeing centre, Lifesmart
likely turnover in MPs at the election 30 everyone’s talking about...
celebrity endorsement 44 studio time
24 people news Is this the way forward for our Can health club operators afford to
Peter Gilpin takes over as CEO at industry – will it get us the sort of ignore the growing interest in pilates
Leisure East Devon profi le we want? – and, if so, how do equipment training?
we choose the right celebrity?
27 diary dates 50 sitting targets
Get set for IHRSA, FIBO and FitPro 32 interview john kersh Research shows that, even if we
The VP of international development exercise, too much sitting can have a
for Anytime Fitness talks to Kate detrimental effect on our health
Cracknell about the business
of fi tness franchising, and about 51 a sporting chance
Anytime’s expansion plans Should fi tness operators be
marketing themselves to amateur
36 made in japan sports enthusiasts? We start this
David Minton provides an insight new series with a look at rugby- and
into the Japanese health and football-specifi c conditioning
fi tness market, and takes us on a
whistlestop tour around a selection 56 fl oor it!
of Tokyo’s more innovative health We investigate the boom in small
The Japanese market p36
and wellbeing clubs group training on the gym fl oor
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