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edited by kate cracknell email: katecracknell@leisuremedia.com
How are
you going
to keep up
with your
competitors
in 2010?
The new state-of-the-art énergie facility in Doha, Qatar, cost £2m
énergie: fi rst middle east opening
The fi rst énergie Fitness Club franchise says: “The response to the énergie fi tness
in the Middle East launched in Qatar at club concept in Qatar has exceeded our
the end of January. expectations and budget. We opened the
Located on Airport Road in the capital club with 750 members and enquiries are
city of Doha, the £2m facility offers at unprecedented levels.”
state-of-the-art Precor cardiovascular énergie Doha Airport is owned by
and resistance equipment, a dedicated GSSG Holdings under a master franchise
boxing/combat studio, a private personal agreement from UK-based énergie
training studio and locker rooms (see HCM April 09, p28). Further club
including a VIP locker room. openings, in Qatar and across the Middle
TO APPLY FOR YOUR
The club also offers énergie’s East, are planned for 2010.
FREE COPY OF THE
émpower programme – a six-week, Jan Spaticchia, énergie CEO, says:
2010 FITNESS
‘results guaranteed’ fi tness solution – as “This is a momentous time for the
a means of introduction to a fi tness club. énergie Group. We have great plans for
JOURNAL
The expansion plans for énergie Qatar and the Middle East, which we
REAL LIFE CASE STUDIES
Group in the Middle East are headed believe will grow with the same success
EXCLUSIVE INTERVIEWS
WITH INDUSTRY LEADERS &
by operations director Nad Miyan, who as we’ve had in the UK.”
211 PAGES OF AFFORDABLE
IDEAS TO SUIT ANY BUDGET
world gym eyes global expansion
A team of experts has been recruited to with a mid-priced membership offer and
CALL NOW
build the international arm of one of LA’s innovative programming based on the
0800 458 5558
most famous fi tness brands, World Gym. ‘West Coast California’ theme, where
Jim Teatum, former president of serious fi tness meets celebrity. World
Nautilus’ commercial division and senior Gym already has more than 200 locations
or visit
market development director for Reebok worldwide – in the US, Canada, Central
www.escapefitness.
International, and George Jackson, a club and South America, Africa, Russia, Asia,
com/journal
developer/owner and fi nancial consultant Australia and the UAE. It was recently
previously with KPMG International, purchased by the Cammilleri family,
will handle the brand’s international who have invested in a major rebranding
development and franchise growth. exercise and plan to elevate the brand to a
Founded in 1976 by Joe Gold, one of pre-eminent position in the global market.
the original ‘muscle beach’ ringleaders, World Gym has chosen Precor as its
World Gym targets 18- to 34-year-olds primary fi tness equipment provider.
march 2010 © cybertrek 2010 19
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ESC0836_escapejournal_HCM_jan09.indd 1 18/12/09 10:25:53
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