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We have an ageing, sickening, fattening population; fitness has a key role to play
the ‘new breed’. For example, we The challenge will track their activity
found that more than a third of those levels during the campaign and establish
polled were members of a health club if there’s a correlation between miles
or leisure centre; a staggering 50 per pounded on the campaign trail and
cent were not aware of Change4Life; votes won at the polls.
only 31.3 per cent could accurately Luckily, the FIA is not the only
recognise the proportion of the adult agency with a desire and need to raise
population predicted to be obese by the issue of public health, prevention,
2050; and 65.6 per cent played down physical activity and sport with the new
the signifi cance of the obesity crisis. core of parliamentarians. The FIA has
Interestingly, 65.7 per cent of PPCs excellent policy relationships with the
believe that businesses should be given major NGOs – such as the British Heart
incentives to improve the physical Foundation, Diabetes UK and Heart
wellbeing of their employees, with two- UK – as well medical bodies such as
thirds of those advocating this saying it the Faculty of Public Health, the Royal
should be in the form of tax relief. College of General Practitioners and the
Faculty of Sports and Exercise Medicine.
‘fit to sit’ challenge Together with our public affairs
The FIA will be following up this survey colleagues at bodies such as CCPR, the
with a challenge for PPCs to see if they Women’s Sport and Fitness Foundation
are ‘Fit to Sit’, again supported by and the Youth Sports Trust, we will
Technogym. Technogym will supply the embark on a focused awareness-raising
PPCs with accelerometers – which exercise to ensure we’re ahead of the
measure quantity and quality of steps curve – but even with all this groundwork,
taken – to see if they practise what they 6 May 2010 will mark the start of a frantic
preach with regard to physical activity. period of activity for my team.
march 2010 © cybertrek 2010
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