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Nuffi eld still offers matwork classes,
but is also leading the way in offering
equipment-based sessions in response
to growing member demand
body studios. “Most of our member
demographic is not aware of equipment
training, so we have to take a judgement
We weren’t active enough with
call on the best use of space,” she adds.
But this is not the case at Nuffi eld
promotion, so we missed some
Health Fitness & Wellbeing, where
opportunities to recruit clients
consistent interest has resulted in the
organisation investing in STOTT PILATES
equipment at its Surbiton site – in which
both matwork and personal equipment 37˚ health clubs. Having opened a pilates Boomerang Pilates at David Lloyd
training is available – and a GRAVITY studio at its Tower Bridge site over a Kensington is open to members only
pilates studio at its City location, offering year ago – complete with cadillac, two
both personal training and group classes reformers, stability chair and smaller
for up to eight participants. accessories – the operator is now
MD Nick Burrows says the provision launching a second studio at its
of more equipment training is under Kensington Olympia location. Replacing
consideration. “We’ll continue to evaluate what was a golf simulation lounge, the
the success of these programmes to studio provides personal training, as at
determine whether a wider-scale rollout Tower Bridge, but also group reformer
should form part of our group strategy classes. All options are open to
moving forwards,” he says. “In certain members and non-members, who pay a
markets – where we have the required fee per session or block of sessions.
number of interested members prepared Pilates instructor Katherine Brown,
to invest in training, and in clubs where who runs both spaces, provides more
we have the space – we believe a pilates details: “The club has invested in the
studio would be feasible. The model could studios and equipment and I pay a fl at
be based on an increased membership monthly rental fee in return. If the
rate for access to group training or a month is particularly profi table, there’s a
regular number of one-to-one sessions, bonus system in place for the club.”
or on a sessional payment basis.” Echoing Endelman’s comments, Brown
admits lessons have been learned from
business models the fi rst studio launch: “Neither the
As with Nuffield, it’s also early days for management or I were active enough
London Health & Fitness, owner of the initially in promoting the facility, so we
march 2010 © cybertrek 2010 Read Health Club Management online 45
healthclubmanagement.co.uk/digital
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