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VM and Display Show Review
“
This year’s VM and Display show was a feast for both visitors and exhibitor’s eyes. From the moment they entered the Business Design Centre, visitors were greeted by Red Fox’s stand with its Ice Cream van, before lifting their eyes up to the vibrant and colourful wall of butterflies that adorned the Pennant stand, and the bright white and peacefulness of the Umbrella International’s stand. Walking further into the exhibition there were many Mannequins on display in different styles and finishes – some we’re even tattooed, there was a surge of Roses gently making the transition from one soft colour to another almost in a hypnotic way on the DZD stand. With so many interesting and visually great things to see and draw inspiration from, one walk around the exhibition simply wasn’t enough, for each time we wandered around over the three days another stand or detail – big and small, caught our eye. With a relaxed and friendly atmosphere buzzing throughout the exhibition, interaction between
It is important now more than
ever that stores create a ‘shopping experience’ for the shopper rather than just a quick look
exhibitors and visitors seemed to flow easily. As we chattered to visitors it became very clear that they were all very impressed with what they saw, walking away from the exhibition with having not just met and chatted to people, but also with a host of ideas and inspiration to use in the future, together with a Chuppa Chup lolly to enjoy on the journey home! As first time exhibitors of the show, Straco International were unsure of what to expect, but we were pleasantly surprised that when it comes to the VM & Display show it isn’t about quantity but about the quality of the visitors and exhibitor’s that attend, with many returning year on year which really does make it ‘The’ Visual Merchandising and display show to attend in the UK.
W:
www.stracointernational.com E:
recruitment@stracointernational.com T: 01302 323336
“
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