Savvy Marketing Q&A
Savvy Marketers
In 2006, Catherine Shuttleworth opened the doors to Savvy Marketing. We talk to her about starting Savvy, overcoming challenges and looking forward to the future.
clients are rightly more focused than ever before on driving ROI and seeing tangible uplifts in shopper and brand engagement. Itʼs difficult to pin down specifics that have allowed us to overcome these challenges because itʼs a team effort. What I will say is that our relentless focus on innovation, the shopper, maintaining retailer relationships, inspiration for creativity and great client service have allowed us to stay ahead and deliver award winning results, while keeping one eye firmly on the future.
4. What does the future hold for Savvy Marketing? Iʼm more optimistic about the future
1. When and where did Savvy Marketing start?
Savvy opened its doors for business in Leeds in 2006. Since then weʼve grown rapidly and now have an amazing team of more than 75 people located across our two offices in Leeds and London. Savvy has matured to become one of the leading retail and shopper marketing agencies in the UK with a great client list that weʼre very proud of.
2. What was the inspiration behind Savvy Marketing?
I founded Savvy with the express intention of creating a retail and shopper marketing agency with a difference– one that delivered sustainable results for clients, while fostering an atmosphere which would allow people to grow and develop. I was also absolutely clear that it would be outstanding client service
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which would allow Savvy to develop deep collaborative relationships with clients.
Seven years on and those core pillars remain at the centre of Savvyʼs strategy and they continue to serve us and, more importantly, our clients well. However, over the years the agency has continued to evolve, adapting to changing shopper and client needs through investment digital, innovation and insight.
3. What have been your biggest challenges and how did you overcome them? Savvyʼs biggest challenge has been growing profitably and debt-free through the harshest of economic climates. Itʼs a tough market out there, where great creative ideas are not enough on their own- they have to be underpinned by a solid base of commercial reality and
than Iʼve ever been. The economyʼs not likely to get easier any time soon, but weʼre amidst a digital revolution thatʼs transforming the way that brands communicate with clients- thatʼs incredibly exciting. The rise of smart technologies presents us with amazing opportunities to target shoppers in new relevant ways and no longer are we constrained by traditional touch points or even the traditional path to purchase. That is exactly the reason why Savvy will continue to focus on further developing its capabilities in digital, insight and innovation. Iʼve enjoyed every moment of the past seven years and I look forward greatly to see what the next seven have in store for Savvy.
Contact
Savvy Marketing T: +44 (0) 113 237 6500 W:
www.getsavvy.com
www.a1retailmagazine.com
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