Retail Technology
The Ever Evolving World of...
RETAIL TECHNOLOGY
Technology has changed the way we shop, and with the ever-savvy customer getting harder to please what are retailers doing to keep us interested?
Retail technology is a vast and intricate world, from integrated design that enhances the brand, sales messages and atmosphere of a store to applications and appliances that not only improve efficiency but also free up staff from the more mundane tasks so that they can focus on customer service. In‐store design has evolved to put the customer first and enhance the store experience. Bricks and mortar stores are fast becoming showrooms for select products with customers viewing and gathering information and then ordering online for delivery to home or store for collection. This new trend is also seeing the need for customization, meaning customers can not only order their particular size, or colour but can also add their own message or a splash of their personality.
14
One of the most popular ways to keep stores looking fresh is the installation of digital screens, these can be integrated into displays and messages can be changed almost instantly with the use of a smartphone or tablet. Digital screens are looking likely to replace printed material, which in some cases can look tired and can display mixed messages. Duncan Hill, Managing Director at HL Display says “Bright, crystal clear images and relevant content about products create excitement at the shelf and, importantly, drive sales. Customers today want a level of information that will help them to make informed purchases, and digital screens meet this need.”
Newly launched Ad’ Pulse Poster from HL Display offers an integrated media player and bright, high visibility screen encased in
a tough metal housing that is built to withstand the knocks and bumps in an everyday retail environment allowing it to be used twenty four seven with no decline in performance.
Changing the store focus point is a revolutionary way of enticing shoppers and a great example of a brand doing this are Beaverbrooks the Jewellers. These new stores see the customers seated at a comfy sofa while the stock is viewed either on a tablet or in the flesh. This enables customers to view a larger selection than any display cabinet could hold and also makes the customer feel at ease and more able to focus on their purchase. This new way of shopping really does put the customer at the heart of the store design and may be something we see more of in the future. Beaverbrooks also use handheld
www.a1retailmagazine.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84