For more news and business visit
www.a1retailmagazine.com ‐ First place for news in your industry
A Moment with Momentum Instore
BRIDGING THE CHANNELS by Tim Ellis
There are very few consumers who will shop exclusively instore, just as those who only shop online will be part of a tiny minority of people. Customers today demand the choice to shop how they want when they want across all sales channels.
What they also demand therefore is a seamless omni‐channel experience. The term omni‐ channel however is unfortunately much overused and just as much under‐delivered.
Just having a website and a physical store is not enough to justify claiming the omni‐channel mantel. These elements have to slot together to provide the ultimate convenience to customers rather than existing as stand alone entities.
Too often what people will see on a website or mobile site will not reflect what they see in store, either in terms of product range, information or offers and promotions.
Some retailers like John Lewis are truly delivering an omni‐channel experience – and reaping the rewards – and this should be a source of inspiration for other retailers and brands wanting to safeguard their long‐term success.
TWO LEADING INDEPENDENT RETAIL CAMPAIGNS JOIN FORCES
Thursday 4th April 2013 saw the launch of this year’s “Independents’ Day” campaign which also kick‐started the 3rd annual Independent Retailer Month campaign. 4th July, Independents’ day, has been declared a nationwide event for the general public to make a point of shopping with independent retailers and exploring the local shops that they may have otherwise overlooked in their busy day‐to‐day lives. Independents’ day is organised by the National Skills Academy for Retail and is a national one day event that celebrates diversity on the high street, giving a
voice to the UK’s independent retailers. Independent Retailer Month is organised by the Support for Independent Retail campaign, founded by Clare Rayner, The Retail Champion, with the purpose of helping retailers and consumer facing businesses to get, and stay, open for business by re‐connecting local people with local traders for the benefit of the whole community. In 2013 the two campaigns have joined forces, so Independents’ day on 4th July will kick start Independent Retailer Month and a whole month of celebration of Independent Retail throughout July.
Retailers interested in taking part can stay up to date with all the activities by following @IndieRetailUK on Twitter, by visiting the facebook page at
www.facebook.com/IndependentRetailerMonthUK or by subscribing to the regular news and updates from the campaign via
www.independentretailermonth.co.uk
BYBOX GROWS MANCHESTER PRESENCE WITH TRAFFORD RETAIL PARK AND PEEL CENTRE STOCKPORT INSTALLATION
ByBox has further expanded its Manchester footprint with the installation of lockers at Peel Land and Property’s Trafford Retail Park and Peel Centre Stockport. ByBox recently embarked on a £2 million development programme that has seen its network of innovative locker solutions grow across the UK. The installations are the latest addition to the programme as part of an on‐going initiative with Peel Land and Property.
APPOINTMENTS
MULTI-CHANNEL RETAILER HIGH STREET TV HAS ADDED TWO SENIOR APPOINTMENTS TO IT’S EXPANDING TEAM.
Stephen McCreath becomes International Director with Lisa Fawcett taking the role of Product Director which takes the company’s headcount to almost 60.
News & Business
John Lovering joins Itim as Chairman. ITIM- NEW CHAIRMAN
Helen Shelley is appointed Creative Director at M Worldwide. NEW CREATIVE DIRECTOR AT
M WORLDWIDE Advertorial
www.a1retailmagazine.com
11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84