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purchasing shows just how much harder retailers have to work to capture the consumers attention and most importantly hard earned cash.
This new way of browsing and
payment devices so that customers don’t even have to leave the comfort of their seat to complete the transaction. Paul Leybourne, Head of Sales at Vodat International explains that “all of this has only been possible due to the retailer implementing the systems to generate the information and the technology to deliver it.”
This new way of browsing and purchasing shows just how much harder retailers have to work to capture the consumers attention and most importantly hard earned cash. Consumers now have access to so much more information; they don’t just want to purchase the cheapest item, they want to enjoy a shopping experience and if retailers can make this experience seamless across all channels they are more likely to capture their audience and keep them.
Of course an area that has seen huge advancement in recent years is the online market and retailers that manage to
www.a1retailmagazine.com
Top Left: HL Display Digital Screens in action Bottom Left: HL Display Ad’Pulse Poster Above: Beaverbrooks Jewellers
Above Right: Beaverbrooks seated area
streamline their brand across web, social media and in‐store seem to be the ones that are leading the way. With the web offering customers more variety and social media offering a direct link to the brand, online orders are a fast and easy way for customers to get what they want, when they want it.
Evolving the customer experience and using technology to drive sales is key in
today’s market and we are seeing this in the use of augmented reality in many sectors. For a consumer to be able to see how an item would sit in their own home or how a dress would fit without trying it on means shoppers are more likely to follow through and purchase.
Tim Ellis, from Momentum Instore sees retailers becoming even more savvy and tracking customer movements through
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