Barry Cox, Senior Manager- Retail Products and Sales support at Toshiba TEC talks to A1 Retail about how technology is driving the in-store experience.
customers into their outlets and enhance the shopping experience. With the world becoming more connected and the use of intelligent systems, consumers now have access to the retail marketplace at the touch of a button wherever they are. The face of retail is changing, single‐channel to multichannel to omni‐channel. Consumers regularly use a number of buying channels simultaneously to select, compare and purchase products; instore, at home online, or anywhere via mobile devices.
In adapting to consumer needs, retailers are moving away from large stores over‐ stocked with products in an attempt to offer something to suit everyone, and becoming more focused instead using in‐ store technology to empower people with information and add value to the retail experience.
The retail ambience can be enhanced with interactive visual marketing such as touchpoints, augmented reality and interactive solutions, which become a focal point within the store design, engaging the
consumer and helping to influence the buying decisions of products and services. The connected and integrated use of in‐ store technology allows consumers to touch, gesture and communicate more freely, driving sales and building customer loyalty. In‐store technology that allows consumers to pick up two different mobile phones, for example, and receive an automatic and visual comparison of them is giving retailers the edge over their competitors and helping them to compete effectively with the online sector. In addition, many retailers are providing online access in‐store so that when a product isn’t available, a customer is still able to order it online in‐store and the sale is not lost.
A host of retail tools are being released and continually developed to allow retailers the opportunity for additional revenue opportunities‐ personalisation, customisation highlighting in‐store promotions, product information suggestions and advertising such as recipe
ingredients, or suggesting accompaniments to a meal that has been selected by the consumer.
The technology used within retail is changing, becoming more unified, more mobile, with online, at home and in‐store channels merging. Fixed point sales becoming multipoint sales with unified consistent familiar interfaces, and compatibility between the numerous devices form factors that are available. The development of intelligent, connected POS and other revenue‐ generating in‐store solutions are driving footfall back into the retailer’s store.
Contact
TOSHIBA TEC Europe Information Systems T: 0870 890 7200 W:
www.toshibatec‐
eu.co.uk
www.a1retailmagazine.com
21
A1
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84