Out and About 20.20 Limited Fortnum and Mason UK
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The jewellery department at Fortnum and Mason is now situated on a far more intimate location on the 2nd floor. Now covering 120m², and with the Rock Vault exhibition, you will find a refined balance of tradition and modernity that beautifully compliments the collections that Fortnum and Mason has to offer. 20.20 worked closely with the Fortnum and Mason team to ensure that the broad spectrum of jewellery is showcased beautifully within illuminated cabinets and vitrines. These displays are highlighted by ornate antique picture frames, and accentuated by hand drawn panelling and an illustration by artist, Rory Dobner. Warm metallic drapery defines the room, whilst upholstered pads and vitrines glimmer subtly beneath an alluring array of pieces. Sleek cabinets contrast with the classical feature cabinet beneath the Swarovski chandelier, to further express the 'old meets new' with its turned timber legs and charcoal lacquer finish.
20.20's creative lead on the project Dan Leach said, "We have been able to create a treasure trove for the inquisitive Fortnum's customer to discover. The blend of
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Iconic British brand, Fortnum and Mason appointed 20.20 to create a fantastic new concept for their new jewellery department.
heritage and innovation that is evident both in product and environment helps to create a unique shopping experience. With the warm metallic palette, underlying residential feel and Fortnum's trademark service, customers now have a jewellery department to feel at home in." Jo Newton, Head Fashion and Beauty Buyer at Fortnum and Mason, says: “The Jewellery Room exults beautiful design and style, offering pieces for every occasion and celebration with a variety of materials and price points. Customers can expect the usual Fortnum and Mason service and attention to detail in an elegant and luxurious environment.”
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20.20 Limited T: +44 (0)207 383 7071 W:
www.20.20.co.uk
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www.a1retailmagazine.com
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