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thedaily 17 interview

doing the same thing. Building owners want smart buildings – who wouldn’t? Frankly, is the alter- native ‘dumb’ buildings? I know, I’m being a bit tongue in cheek here, but the fact is that if you approach anyone in the industry they are going to tell you that they want a smart building. What I believe InfoComm can do, in co- operation with many other indus- try associations, is to participate in the development of definitions and then best practices that can lead to universally adopted meas- ures of the solutions. This isn’t new; it’s underway; I just believe that continued work and attention in this area will yield great benefits for our industry and our society as a whole.

Do you feel that the AV profes- sion is sufficiently recognised and understood by other pro- fessions involved in the built environment? My first inclination is to say that there will never be ‘sufficient recognition’ simply because I think that the more recognition of our profession the better, and we should never be satisfied with where things stand. We should always strive for more. But then that may sound like hyperbole, so

I’d like to be a bit more specific. In my experience, most archi- tects recognise that there are spe- cialists required for effective design of complex audio and visual sys- tems. I think that there is an opportunity to assist them with understanding how to evaluate those specialists in understanding their levels of expertise. It’s my opinion that this is the key pur-

nicating what the certification means to the other professionals within the built environment.

With regard to green solutions: is it the AV suppliers or the customers that are doing more to drive the market? I am looking forward to learning more about this. The complexity inherent within answering your

‘This position allowed me to extend my experience within an organisation that I deeply respected’

pose for industry certifications – it provides a foundational evaluation point of expertise that can be used by a consumer of that expertise without demanding that they develop their own evaluation crite- ria. This applies not only to archi- tects but to end-users, contractors and developers. I think that Info- Comm has made great strides in this area but that we must con- tinue to invest in the certifications that we offer and invest in commu-

question is defining who the sup- plier is and who the customer is. These are different for much of the industry’s stakeholders. For example, is the manufacturer’s customer the end-user or the con- sultant? Is the consultant’s cus- tomer the architect, the end-user, the building owner or some dis- tant corporate entity? Clearly, society has given a

message that we should and must be better stewards of the environ-

ment. But moving from slogans to practice demands roadmaps and tools that can help align investments with return and ensure that value is created. This is an area that InfoComm has been a forerunner in, along with other members of the STEP Foun- dation, and I believe that we are producing a tool that will allow all participants within our value chain to participate at a level that can be explicitly communicated within a context that ensures its appropriateness.

It’s often said that people who take high-profile roles have 100 days to prove themselves. What do you hope to achieve in your first 100 days at InfoComm? I think that in today’s world we are asked to prove ourselves every day both within the first 100 and after. InfoComm is a dynamic, growing and successful global association with very complex interconnectivity within its mem- bership, within the industry at large, among different geographic segments and as part of a larger ecosystem of industry associations within tangential or overlapping areas of expertise. I hope that within my first 100 days I’m able to have a strong enough under-

standing of all these moving parts to begin to contribute perspectives and ideas, based on my past expe- riences and that understanding, to help to continue to drive Info- Comm’s success and relevance to our membership. Remember from my first

answer, I’m approaching this posi- tion from a deep respect for the organisation and intrinsically with that, the staff and senior leadership of the organisation. The InfoComm Board of Directors and senior management have done great work to position the organisation at a leadership posi- tion within our industry. It is my greatest desire that I can add clar- ity to those efforts if required, that I can bring new resources to bear if those prove required, and that I can share new thoughts and ideas in topics that are important going forward.

Finally, what’s your favourite piece of AV technology in your home or work life? Can a technologist have a favourite technology? It’s some- what like asking me to choose my favourite child. Luckily there are always new technologies being released, a new favourite always waiting around the bend.

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