EML Q&A
A1: You’ve won an impressive three POPAI awards so far. Why do you think your portfolio has been so well received? AS: Innovative thinking; we spend time getting to know our clients and understanding their needs and, as a result, we can usually get briefs right very quickly. Quality of product is also very important to us. There are many “cheap” point of sale providers manufacturing mediocre displays, whereas at EML Retail Display we like to offer “value” in product and service, and provide POS that enhances our clients offer. It is our innovative design, high quality goods and services all backed up by our exemplary customer care that enables us to continue to build on our successful trading relationships with customers and suppliers, whilst remaining focused on our goal of providing the ideal solution to our customers needs.
A1: What have been your favourite bespoke creations? AS: Each bespoke opportunity throws up its own unique challenges, and I still get a buzz from every new project opportunity we receive. As a business we would have to put the PepsiCo Tropicana undershelf unit at the top of the list, as it won one silver and two gold POPAI Awards. The unit was simple in design and construction, with the real challenge being to come up with a solution in the first place. I guess that’s why all of the judges praised the unit so highly and voted for it to win. As you can imagine, over 28 years we
have designed and developed a lot of displays for a number of customers across a wide range of business sectors, all designed to inspire, involve and educate consumers. We are currently working on many more opportunities including complete category promotional solutions for major food brands, retailers and cosmetics industry brand leaders, as well as new gift card display solutions for UK and European retailers. In addition to this we are constantly
Images provided by EML Express
looking at developing our standard product offering. One of our most successful and popular products is pro bin, a flexible, easy to assemble promotional display bin, which is a top seller, and is now widely used across all retail categories in the UK and across Europe. The product is now also being sold in the USA via one of our distribution partners. It is an exciting time for us at the moment, with lots of challenges and opportunities, and EML Retail Display is well placed to help retailers and brands maximise their return on investment. For us, the next opportunity is always our favourite one.
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A1: What does the future hold for EML Express? AS: EML has a bright future, and in October 2012 we will be opening our office and Factory in Mumbai, India, to service and manufacture for the growing Asian market. Closer to home, we are working on some new products that will further enhance our standard offering and we are constantly talking to new customers about bespoke projects and solutions we can provide. EML Express will continue to offer the standard products, whilst EML Retail Display will work on individual requirements and bespoke manufacture for retail and brand display.
Contact
EML Express T: +44 (0) 1462 650700
www.emlexpress.com
www.a1retailmagazine.com
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