Nigel J L Rothband, Chief Executive of Retail Trust, gives us an insight into keeping one of the industries most valued charities moving.


comment on news stories affecting the industry, so my day may very well include representing the charity on television, radio or in print. The expectations of a charity Chief


I also sit on the Advisory Board of the


Oxford Summer School, which supports the future leaders of our industry. This is another organisation with a very clear connection to the work of Retail Trust. Along with these roles, I am frequently asked to participate in industry events, whether it be speaking about our new Retail Ready People initiative at the Retail Conference, or giving a master class session at the Fashion Retail Academy. Somewhere along the way someone has decided that my judgement is sound, and subsequently I find myself on judging panels for a plethora of retail awards. I do believe that excellence should be recognised and rewarded, and it is encouraging to see the invariably high standard of submissions. Retail Trust’s reputation is such that the


organisation is often asked to pass www.a1retailmagazine.com


Executive are forever shifting, and I believe it is my duty to stay as up­to­date as possible. Inevitably this has meant diving headfirst into the world of social networking, in particular blogging and Twitter, which have become really valuable tools for communicating with supporters. I try to keep my content very much Retail Trust­focused, always conscious of the underlying motivation to spread the word about the charity and to ensure that as many people as possible are aware of our services. From time to time, I do allow my non­


working life to make an appearance, and more often than not it will be one of my two sporting passions ­ cricket and football. In the summer I’m opening batsman and Vice­captain for my local cricket club, and in the winter I’m a Sunday league referee. I have a


real love for team sport, and I combine these lively pursuits with the more genteel pastimes of spectating at both Lord’s and the City of Manchester Stadium. Whether playing or watching, it’s at these times that I can truly relax. I was very proud to have recently served


as a London 2012 Ambassador, a once in a lifetime experience. I often get funny looks when I tell people that I can’t stand music, but I do have an interest in other aspects of the arts, regularly attending the theatre and the cinema. However, it is retail, and the Retail Trust specifically, that dominates my agenda, and I am very fortunate to have found a role for which I have a genuine interest and understanding. Knowing that our charity is making a difference to people’s lives each and every day is what keeps me working hard and driving on.


Contact


Retail Trust T: +44 (0) 808 801 0808 www.retailtrust.org.uk


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