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LICENSINGNEWS Giochi Preziosi picks up new-look Turtles
Firm gets distribution rights for key Euro territories, including the UK Spin Master appointed to handle Canada... by Samantha Loveday
PLAYMATES TOYS has named its marketing and distribution partners for its Teenage Mutant Ninja Turtles line. The Giochi Preziosi Group will handle European countries including the UK, Belgium, France, Greece, Italy, the Netherlands, Spain and Turkey. Playmates has appointed Headstart (Australia), Spin Master (Canada), Stadlbauer (Germany, Austria and Switzerland), Toy Triangle (Middle East and North Africa), Planet Fun (New Zealand), Concentra (Portugal), Gulliver (Russia) and Prima Toys (South Africa). The TMNT toy line is due to launch in autumn 2012 in the US and Canada, coinciding with the premiere of the new CG-animated series from Nickelodeon. It will hit most international markets in 2013. “We are privileged to be working with Nickelodeon to create the all new toy line for a whole new generation of kids and reaffirm the brand as an evergreen franchise,” said Thomas Chan, chairman of Playmates Toys. “Together with the
appointed distribution partners, industry leaders in their respective markets, we will deliver exciting Teenage Mutant Ninja Turtles toys to kids everywhere in the world.” Michael Connolly, head of consumer products, Viacom International Media Networks, added: “We’re delighted to be working with
Giochi Preziosi will handle the
UK, Belgium, France, Greece, Italy, Spain, Turkey and the Netherlands.
Playmates on the impressive toy line based on the new Teenage Mutant Ninja Turtles series. Our appointment of Playmates as a trusted global partner reflects the potential we see in this property and in turn, their appointment of key distribution partners around the world gives us an unbeatable cross-market team with which to launch the new property.”
www.playmatestoys.com
Asterix heading overseas after Start Licensing deal
START LICENSING has secured the third party licensing rights for the UK and Ireland to the popular Asterix character.
The firm is now looking to develop products for the Les Editions Albert Rene property in the
collectables, giftware, greetings cards, bedding and apparel sectors. The first
book – Asterix the Gaul – was published in the UK in 1961. Since then, 34 albums have sold over 23 million copies in the English language, while the character has
NOVEMBER 2011
featured in a number of live action and animated films. There is also a dedicated Asterix theme park in France, which receives around two million visitors per year. “We believe that Asterix fits well into our portfolio, presenting a great opportunity for us to develop some fantastic licensed products using the unique graphic style of Asterix, and
bringing some of its French flavour to bear in the UK market,” said Start MD, Ian Downes. Start Licensing: 020 8337 7958
The new TMNT CG animation will launch on Nickelodeon in the US in autumn 2012
NCP UK inks first DTR with Asda’s George
ITS PROPERTIES already have a strong presence in the toy aisles, and now Nickelodeon Consumer
Products is set to make an impact in
the clothing departments of Asda stores, too.
The firm has struck its first direct to retail deal with Asda’s George, which will see it produce collections featuring Nickelodeon characters such as Spongebob Squarepants, Dora the Explorer, Victorious, Big Time Rush and Teenage Mutant Ninja Turtles. “We’re delighted to be working with George on developing this clothing range, which will feature
much loved and iconic properties such as Spongebob, Dora and Victorious,” said Mark Kingston, VP, UK & Australia and pan European retail development at NCP. “George is a market leading affordable fashion label and an excellent partner for Nickelodeon.” Fiona Lambert, brand director at George, added: “George is number one for kidswear in volume and our range of character clothes play a huge part in that.
“Customers know they can come into store, or online, and be able to choose from a large selection of characters they love at a great price thanks to our strong licence deals,” Lambert continued. NCP UK: 020 7478 6183
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