28 NEW IPAD APP LAUNCH
ToyNews now available on the iPad Our new app goes live this month and puts the entire magazine onto Apple's tablet, sponsored by InnoTab...
ONE OF our key goals is to make ToyNews content available across as many channels as possible, in international markets.
Earlier this year we rolled out our iPhone app, which rounds up the content from
ToyNews-Online.biz and puts it in the palm of your hand. And now we’re delighted to announce that the entire printed magazine is now available to read on our new iPad app, alongside a revamped Digital Edition of the magazine that you can read in your web browser, all sponsored by InnoTab from VTech. The iPad and Digital Edition of
ToyNews magazine are completely free and include all of the toy
NOVEMBER 2011
industry insight we deliver each month in print, complemented by a mix of rich media features. The first is video. Inserted throughout the issue are media clips associated with key news pieces, features or product guides. You can access these by clicking the on-screen icons, or via the app’s menus. The iPad and Digital Edition of
ToyNews also feature interactive links, the ability to share articles with friends, search the entire issue and various levels of zoom for reading comfort, in either portrait or landscape mode. The iPad apps will also send you a push notification to tell you when a new issue of ToyNews is available.
To download our iPad and iPhone apps just go to the Apple App Store and search for ToyNews. Of course, it’s not just about our
apps. For breaking news and daily industry updates you can head to
www.toynews-online.biz, where you can also sign up for our email services and follow us on Twitter and Facebook. To find out how ToyNews can support your brand year round across its print, online, apps, digital, email and social channels, contact Emily Briggs on +44 (0)1992 535 646 or simply email her on
Emily.Briggs@
intentmedia.co.uk. We hope you enjoy reading ToyNews on your iPad.
ABOUT INNOTAB
InnoTab from VTech is a multi-media learning handheld combining educational games, creative activities and e-books on a multi-functional touch-screen tablet. Children can develop core skills in reading, spelling, maths, logic and creativity with the many included activities such as an e-reader, art studio, interactive globe, video player and photo viewer. For more information visit www.vtechuk/innotab.
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