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SECTOR GUIDE SPRING/SUMMER 2012 55 TOMY
2012 will see Tomy unveil new products across its pre-school, infant, boys and girls collections. Tomy will add a new licensed range based on the CBeebies show Raa Raa the Noisy Lion. Tomy’s Raa Raa range is set to launch at Toy Fair 2012, with a high profile competition in partnership with The Sun newspaper set to run ahead of the launch. The range allows children to
recreate Raa Raa’s world of the Jingly Jangly Jungle at home with interactive fun. The range includes plush, feature plush, fun bath toys, chunky figures of all six characters, vehicles and larger play-sets such as Raa Raa’s Interactive Play-set, which is a replica of Raa Raa’s house in the show and features fun interactive elements. The figures, play-set, and fun vehicles –
Raa Raa’s Cubby Buggy and Huffty’s Train – are all part of the new Character Play System. All vehicles and play-sets contain at least one ‘Smartspot’ - by placing any figure on the ‘Smartspot’ it will automatically recognise the character, play a sound or phrase related to that character and in some instances provide a movement or action. The system is designed to encourage collectability. Tomy is also set to launch a range of
Winnie the Pooh nursery, infant and pre- school toys. Across 2012, the range will include 25 new products from core nursery lines such as rattles and lightshows through to play-sets and innovative feature plush, including the interactive Rumbly Tumbly Pooh, as well as bath toys, pull- along and push-and-play toys. For boys, Tomy has added to the K’Nex
Mario Kart Wii construction ranges, with new Mario & Luigi Standard Bike Building Sets, featuring Mario, Luigi Yoshi and Bowser, and new Kart Building Sets, allowing kids to recreate the racing game by building karts with a pull-back motion action. Following the launch of the Teacup Piggies, the range is set to expand with the introduction of Teacup Piggies Piglets toys. Smaller than the original Piggies and suitable for girls aged six and over, there are six to collect, each with its own carry bag and collar with clip. Also new is the Teacup Piggies Piglets Bedtime Set, which includes two Piglets, two miniature teacups plus milk bottles and bibs, as well as a comfy basket so the Teacup Piglets can bed down for the night. Teacup Piglets will launch at Toy Fair 2012.
Tomy’s miniature doll range, Pinypon, is also set to expand, with existing lines being refreshed for the spring/summer season. The Pinypon Doll range will receive a makeover with new packaging and styles, along with the Pinypon Doll with Bag and Pet set and the Travel Pack and Six Figure Pack. New Pinypon lines include fruit-themed Pinypon Scented Dolls, and Sports Themed Pinypon Pals – with a boy and girl Pinypon doll with either tennis or ice-skating accessories. There is also a brand new Five Figure Pack of Scented Dolls with a flower theme to collect.
TOMY EUROPE (formerly Learning Curve)
2012 will see the addition of new characters to the Chuggington TV programme and Tomy Europe will introduce themed vehicles, track expansions and track-focused play-sets to match. 2012 unveils 13 new items for the die- cast and 14 SKUs for the interactive collections. Both ranges will be supported by a heavyweight TV advertising campaign
020 8722 7300
at key times throughout the year. Spring/summer sees new starter sets, characters, and additional vehicles. Hero items for the first quarter include the Action Chugger Carry Case and Zephie’s Magic Stage. January 2012 also sees the full trade release of the Chuggington Wooden
Range. There are over 28 SKUs available in the range that combines the beauty of
traditional wooden train play
with the innovation you’ve come to expect from Tomy’s train play team. Products to watch include the Double Decker Roundhouse and Over and Under Starter Set.
The Thomas Wooden
Railway System from Tomy offers a premium quality range while encouraging
traditional role-play
for toddlers to bring their very own Island of Sodor to life. Ahead of the autumn tent pole DVD event, spring/summer 2012 will see the launch of three new character engines – Patrick, Nelson and Kelly, along with the new Search and Rescue Sling Bridge and
Lights and Sounds
Signal Station destination sets. 2012 will see the introduction of new Britains Farm Toys items at low price points to extend the farmyard play range and to make farm role-play even more accessible. There will be new implements and accessories along with livestock and machinery buildings. Spring 2012 unveils new tractors from John Deere and Massey Ferguson, plus two new Kane grain and silage trailers, flatbed trailer, livestock transporter and round baler. In Britains Farm Heritage are made for a slightly higher price point market than the toys range. The detailed collectable models are aimed at agricultural and die- cast collectors. 2012 will include the new John Deere S690 Combine Harvester, Land Rover Series 1, plus a whole host of tractors from the New Holland, CASE IH, Ford and John Deere stables. Britains Big Farm, the pre-school range of 1:16 scale farm/construction model replicas, continues to grow with 2012 acting as the launch pad for four new lines including a Horse Trailer with Horse & Foal and General Purpose Trailer along with two new sets which is a first for the brand. The sets consist of a Land Rover and Horse Trailer with horses and Land Rover and General Purpose Trailer.
The new lines have
been introduced as extensions to both the Big Farm portfolio and consumer play patterns.
NOVEMBER 2011
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