Dedicated monthly licensing coverage for the UK
News • Media • Opinion Industry gives thumbs up to BLE Strong turn out from retailers and international visitors 150 firms booked for 2012... by Samantha Loveday
EARLY FEEDBACK on this year’s Brand Licensing Europe has proved positive, with the majority of exhibitors and visitors polled by ToyNews saying they believed attendance was up.
The show was praised for being busy and buzzy, and for attracting a good number of international visitors and retailers, plus quality walk-ups. “We definitely saw an increase in international visitors attending our show,” said Mattel’s Jo Broadfield. “I would estimate that some 50 per cent of the visitors to the Mattel stand were international. We had a great turn out from some key European retailers.”
Nicole Blake, EVP global
marketing and consumer products at Classic Media, agreed that retail representation was strong: “We did more retail meetings than at any prior BLE.”
TOP LICENSED TOYS AUG 2011 Ranked by value
Cars 2 Character Assortment
....................Mattel Moshi Monsters Moshling Figure
................Vivid Cars 2 Character Lights
Assortment..........Mattel Star Wars Trooper Battle Pack ....................Lego Moshi Monsters Mash-Up Trading Cards
..Topps Cars 2 Secret Spy Attack
Finn....................Mattel Beyblades Battle Top Assortment ............Hasbro Disney Featuring Rapunzel
........................Mattel Moshi Blind Bag
..........................................Vivid Ben 10 Ultimate Alien 10cm Asst
..............Bandai
TOP LICENSED TOYS AUG 2011 Ranked by volume
Many remain in favour of the third
day, too, but a number mentioned that the 5pm finish on days one and two could be extended. “I think we could open for another hour on both the first two days,” commented Start MD, Ian Downes.
In general, the proposed new layout for 2012 was well received. “I think the new layout will be interesting and I think the main challenge for the organisers will be to ensure that there is enough interest
and activity right through the increased show floor area,” Sam Johnson, senior licensing manager at JCB, said.
Jessica Blue, event director for
BLE, said: “150 companies have reserved their space for 2012, which is a significant increase on the number booking at this time in 2010. This is a great indicator of how well the show delivered for the exhibitors that invested in it.”
www.brandlicensing.eu
Vivid gets on board with The Hobbit Company to develop products in key toy categories for brace of upcoming films…
by Katie Roberts
VIVID IMAGINATIONS is to work with The Bridge Direct on a collection of products inspired by The Hobbit: An Unexpected Journey and The Hobbit: There and Back Again. The duo will share global distribution, with Vivid managing Europe, Middle East, Africa, Australia and New Zealand, and The Bridge looking after the Americas and Asia. Products are due to hit shelves in advance of the release of the first film – An
Unexpected Journey – on December 14th 2012. Vivid’s key lines are set to include plush based on the main characters in the film, board games and mini figures among other items.
Role-play items will also include a Basic Sting Sword, a Basic Orcrist Sword, a Dwarven Battle Axe and a Deluxe Sting sword. “We’re incredibly proud to be welcoming Vivid into our stable of world-class toy partners,” said Paul Bufton, general manager, WBCP UK. Paul Weston, CEO of the
Meanwhile, The Bridge Direct will debut basic action figures, adventure packs, beast packs and detailed collector figures.
Vivid Group, added: “Our involvement in the toy line for the two films based on The Hobbit feels very natural and very exciting.” Vivid: 01483 449944
Moshi Monsters Mash-Up Trading Cards
..Topps Cars 2 Character Assortment
....................Mattel Moshi Blind Bag
..........................................Vivid Cars 2 Character Lights Assortment
..........Mattel Moshi Monsters Moshling Figure
................Vivid Halo Wars Hero Assortment
..........Mega Brands Doctor Who Micro Figures
....................Character Disney-Pixar Cars 2 Trading
Cards..............Topps Ben 10 Ultimate Alien 10 cm Asst
............Bandai Star Wars Trooper Battle Pack......................Lego
TOP LICENSED TOYS YTD AUG 2011 Ranked by volume
Moshi Monsters Mash-Up Trading Cards
..Topps Moshi Blind Bag
..........................................Vivid Ben 10 Ultimate Alien 10 cm Asst
............Bandai Halo Wars Hero Assortment
..........Mega Brands Cars 2 Character
Assortmen......................Mattel Moshi Monsters Moshling Figure
................Vivid Star Wars Trooper Battle Pack......................Lego Cars Character
Assortment........................Mattel Beyblades Battle Top Assortment ............Hasbro Doctor Who Micro Figures
....................Character
TOP LICENSED TOYS YTD AUG 2011 Ranked by value
Star Wars Trooper Battle Pack......................Lego Ben 10 Ultimate Alien 10cm Asst
..............Bandai Beyblades Battle Top Assortment ............Hasbro Moshi Monsters Moshling Figure
................Vivid Disney featuring Rapunzel
........................Mattel Cars 2 Character Assortment
....................Mattel Moshi Monsters Mash-Up Trading Cards
..Topps The Battle of Naboo......................................Lego Fireman Sam vehicle & accessories
....Character Cars Character
Assortment........................Mattel
Source:
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92